Job Title: Content and Social Media LeadLocation: Lahore OfficeResponsibilities:-Develop social media strategies aligned with growth goals, identifying target audience segments, and tailoring content accordingly while staying updated on regional fintech trends for new opportunities.- Create engaging content for various platforms, manage content calendar and scheduling, ensure brand consistency, and collaborate with marketing team.- Manage communication across social media platforms, respond to comments, messages, and emails promptly, and route leads to relevant departments.- Utilize analytics tools to track metrics, evaluate performance, develop reports to communicate social media performance, and optimize strategies based on data-driven insights.- Liaise with event organizers and stakeholders, coordinate with vendors for event marketing.- Convert technical details into marketing content for product brochures, write well-researched whitepapers, short case studies, engaging articles, and press releases, provide copy for print branding collateral, write compelling emails for company updates, and maintain a bi-monthly newsletter on LinkedIn.Required Qualifications:- Bachelor's degree- Minimum years of experience in social media management and content creation- Strong understanding of social media platforms and algorithms- Proficiency with Canva is a plus- Experience in high-level corporate content writing- Excellent written communication skills- Ability to multitask and work in a fast-paced environment.Portfolio Requirements:- Relevant B B content writing samples- Links/handles of managed social media accounts- Links to best social media campaigns with analytics.Join us and shape the future. Apply now!Job SpecificationLeading Edge (Recruiting) is in search of talented and motivated individuals for the post of Content and Social Media Lead in the field of Marketing in one of their office located in Lahore - Pakistan. The ideal candidate should have bachelor degree qualification and atleast 4 years of experience. The position require office, content, social media, target, tailoring, regional, platforms, scheduling, brand, marketing, communication, analytics, tools, metrics, performance, event marketing, technical, product, brochures, case studies, articles, press, branding, linkedin, management, content creation, algorithms, corporate, content writing, written communication, environment, portfolio, campaigns mandatory skills. This is a Full-Time morning shift job.