We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture while ensuring user-friendliness. We will be revamping our website and two more upcoming websites page by page, hence we need someone who can build an SEO/SEM structure from scratch and establish a system for us to continuously track and grow areas of improvement. Roles and Responsibilities: Generate inbound leads from SEO channels while achieving the traffic and CTR goals Improve our rankings of all our primary and secondary keywords in SERP Optimize the whole website from On Page and Technical SEO standpoint Build effective backlink profiles to get effective link juices to the site Achieve good DA of the site and PA for all the primary business pages Using applications such as SEMrush/Ahrefs to compile regular performance reports. Assisting the content team in the creation of high-quality, informative SEO content. Conducting on-site and off-site analysis of our SEO competitors Contributing to the company blog and third-party website blogs Keeping up to date with the most recent developments in marketing solutions by search engines like Google, Yahoo, Bing, etc. Paying particular attention to any significant Google algorithmic changes Research keywords and organically introduce them to the website to make SEO pages more optimized Competencies: Research Skills : Good research skills to keep updated with what's new in the industry, and collect related data to develop SEO campaigns Communication Skills: Must have strong communication skills including good listening, speaking, and writing skills. You must also be able to communicate properly to express ideas without any hesitation and carry a conversation charismatically without being informal Strong Analytical Skills: Ability to analyze information, solve problems and make decisions Attention to detail: Ability to maintain high accuracy and thoroughness when executing tasks Organizational skills: Ability to use given resources efficiently and effectively, and manage multiple tasks simultaneously Project Management: Ability to create a systematic approach to plan work, meet deadlines, and manage your team Flexibility : Ability to switch to different SEO strategies as per the industry demand and not be rigid in your approach Reporting Skills: Submitting SEO reports at regular intervals with data of traffic, conversion rates, and goal completion, page-level traffic, page-speed insights, time on site and bounce rate, rankings and links, future recommendations, and execution plans Enthusiasm: Exhibits passion and excitement over work. Has a can-do attitude Domain-Specific knowledge: Knowledge of core marketing and SEO concepts, the animation industry, B2B marketing, and customer relationship management Technical Knowledge: Good knowledge of tools such as Google Analytics and Google Search Console Educational Qualification: Bachelors degree in Business/ Marketing/ Information technology Knowledge of HTML, CSS, and various programming languages (preferred not mandatory) Work Experience: 2-4 years in any of the aforementioned fields Location: Third Floor, Plot No. D-141, Phase 7B, Industrial Area, S.A.S Nagar, Mohali, 160055. Perks: Relocation assistance in the form of accommodation for 7 days. Performance-based appreciation and rewards. Free pantry services. 5-day work week. Menstrual Leave, Bereavement Leave, Ikarus Reverence Leave, Marriage Leave, Sabbatical Leave (apart from other regular leaves).