Retail Marketing Manager
Paccar
- Renton, WA
- $110,600-156,310 per year
- Permanent
- Full-time
- Lead development and implementation of consumer-focused loyalty program and dealer advertising strategies to drive incremental retail sales growth.
- Provide strategic direction and oversight to Retail Promotions Manager, Marketing Support Manager and Retail Marketing team.
- Leverage data analytics to increase customer acquisition, engagement, and retention.
- Manage large-scale Dealer Business System integrations and program enhancements.
- Develop creative marketing initiatives, assets and platform enhancements with external vendor partners to drive customer engagement and reduce customer acquisition cost.
- Work with dealers and outside sales teams to grow program participation.
- Bachelor's degree in business, marketing, communications, technology, or related field required. Master's Degree preferred.
- Minimum 7 years related experience required.
- Minimum 5 years of leadership/supervisory experience with demonstrated abilities in problem solving, project management and change management.
- Experience implementing and managing marketing or consumer-focused programs.
- Experience in data management, CRM, and data analytics technologies.
- Experience working in sales and marketing either at OE, WD, or dealer level.
- Strong database marketing and analysis experience.
- Customer lifecycle marketing experience preferred.
- Ability to develop retail-focused strategies that drive incremental sales.
- Creative vision for growing loyalty program membership and personalized marketing efforts.
- Proven ability to lead team members and projects across departments and/or with external vendor partners.
- As a U.S. PACCAR employee, you have a full range of benefit options including:
- 401k with up to a 5% company match
- Fully funded pension plan that provides monthly benefits after retirement
- Comprehensive paid time off - minimum of 10 paid vacation days (additional days are provided with additional seniority/years of service), 12 paid holidays, and sick time
- Tuition reimbursement for continued education
- Medical, dental, and vision plans for you and your family
- Flexible spending accounts (FSA) and health savings account (HSA)
- Paid short-and long-term disability programs
- Life and accidental death and dismemberment insurance
- EAP services including wellness plans, estate planning, financial counseling and more
- This position is eligible for a holiday gift
- PACCAR is an Equal Opportunity Employer/Protected Veteran/Disability.
- PACCAR Parts is an E-Verify Employer
- PACCAR has success with diverse teams of employees working together to achieve excellent results. Having a diverse and inclusive work environment ensures PACCAR has the talent needed to conduct business today and in the future by leveraging different backgrounds, skills, and viewpoints. We believe diversity in the workplace increases innovation, results in better decisions and increases employee engagement.