Sr. Media Relations Strategist: Consumer PRDallas, TXFull TimeSenior Manager/SupervisorSR. MEDIA RELATIONS STRATEGIST: CONSUMER PR - Dallas | AtlantaHybrid (Relocation available)Are you looking to join a hungry and humble team of thinkers, creators and achievers? You’ve come to the right place.Jackson Spalding is an award-winning PR and marketing agency that helps brands stand out to move those who matter most.Fiercely creative and strategic, we work alongside our clients to help them connect with their audience and reach their goals. Jackson Spalding was built on the principle that there had to be a better way to run an agency. That means that we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity.ABOUT THE ROLEWe are seeking a public relations professional with national consumer media relations expertise and strong strategic thinking skills. The Senior Media Relations Strategist is responsible for serving as a subject matter expert and integral advisor internally and externally.ABOUT JACKSON SPALDINGJackson Spalding is a public relations and marketing agency that helps brands break through to earn measurable audience attention, affinity, and action. Through its integrated PR, digital marketing, advertising, brand strategy and creative services, the agency helps organizations better share their stories. Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected agency in the industry and is proudly independently owned. With offices located in Atlanta, Dallas, Los Angeles and Athens, Ga., Jackson Spalding’s clients include celebrated brands like Chick-fil-A, AT&T, The Coca-Cola Company, Delta Air Lines, Google, L.L. Bean, Orkin, Primrose Schools among others. Jackson Spalding was recognized as one of the best PR agencies in America by Forbes in 2023, has been featured on Best Places to Work lists, and has earned awards ranging from the SABREs to ADDYs.RESPONSIBILITIESSpecifically, this position will be responsible for:Successfully securing earned media coverage from national media outlets.Building strategic earned media campaigns in collaboration with client teams.Advising C-suite executives on overall PR strategy.Developing compelling stories and pitch angles.Reviewing press releases, media lists, pitches created by the team.Building and maintaining a rolodex of key media contacts on behalf of our clients.Coaching and training internally and with clients.Strategic media relations areas of oversight and responsibility leading media relations for an enterprise client.EDUCATION
Bachelor’s degree required.
REQUIRED SKILLSThe ideal candidate has 8+ years of media relations experience, preferably with 2+ years in an agency environment. We will strongly consider journalists with applicable skills.Required experience includes, but is not limited to:Thorough understanding of local and national media (print, digital and social), influencers, advocates, and their needs with emphasis on consumerDemonstrated success in securing significant media coverageExisting media relationshipsExecutive presence and experienceDecision-making skills including ability to ability to apply critical thinking to a simple or complex situation, analyze situations including short- and long-term impact, understand the available options, and recommend the best course of action among the optionsProject management skills including time management prioritizationLeadership skills with managing teams and clients with influenceUnderstanding of long-term communications strategy and messaging needs as well as the right channels/events to utilize to deploy materialsExperience with and understanding of PR and marketing concepts and practicesEffective communication, writing and editing skills and knowledge of AP StyleExperience with media monitoring and reportingPlatform knowledge of Meltwater, Muckrack, Cision, PR Newswire and other standard toolsWorking knowledge of social mediaExcellent attention to detail, strong proofreading skills and ability to multitask and execute through to completionCandidate must thrive in a fast-paced environment, demonstrating calm under pressureEMPLOYEE BENEFITSWe believe that great work starts by taking care of our people. Below are just some of the benefits we provide the JS team.World class health care insuranceProfit sharingUnlimited sick days401k match + personal financial planningFlexible work environment: This means that for roles where it makes sense, you’ll have the option to spend some of your time in our incredible workspaces and some of your time working remotely – whether from home or elsewhere.EEOAt Jackson Spalding, we embrace and celebrate our differences. They are what inspire, unite, and motivate us to strive for a better way. In alignment with our purpose to cultivate meaningful relationships rooted in mutual respect, we are dedicated to fostering a sense of belonging throughout our agency. Jackson Spalding is proud to be an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.ApplyApply for this positionRequired*Apply with IndeedFirst Name*Last Name*Email Address*Phone*AddressResume*We've received your resume. Click to update it.orAttach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) orPaste your resume here orCover Letter*Who referred you to this position? Enter their first and last name here.Are you willing to relocate?*What's your citizenship / employment eligibility?*LinkedIn Profile URL:Website, blog or portfolio:Desired salary*Earliest start date?*References: Please enter names and contact information:Please list any national media coverage that you have secured for a client within the last year.*The following questions are entirely optional.To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated.
