PT - Digital Marketing Product Copywriter
Priority Staffing
- Chesapeake, VA
- Permanent
- Part-time
- Is a self-starter who drives for results and has a proven record of delivering promised results
- Is passionate about creating an engaging customer experience through creative copywriting
- Has strong interpersonal communication skills and is able to develop and maintain cross-functional and cross-departmental partnerships
- Thrives in a collaborative environment and is open to feedback
- Enjoys exciting opportunities and marketing challenges, and takes initiative to identify and recommend solutions to challenges encountered
- Is responsible for understanding and effectively writing in alignment with the brand voice across all marketing vehicles, ensuring accuracy and maintaining consistent editorial standards and guidelines
- Has experience in content strategies, marketing concepts, and marketing analytics
- Has a working knowledge of web accessibility and SEO as it relates to copywriting
- Flexible to work on other project related to eCommerce support.
- Is, most importantly, a team player with a positive attitude!
- Write/edit creative, engaging copy for products.
- Write/edit copy for informational/technical projects to enhance the user experience online
- Write clear, accurate, and engaging copy for products online, as needed
- Interpret marketing conceptualizations and produce copy that achieves the project goal
- Develop/maintain a clear and consistent brand voice across all written communication
- Monitor/Audit automated product copy.
- Work collaboratively to ensure on-page content is maximized for search engines, and content campaigns are executed based upon strategic keyword research
- Ensure accuracy of all copy execution through focused proofreading as the “last set of eyes” before marketing campaigns are launched in branded channels
- Use department’s Digital Asset Management (DAM) Tool to access and leverage product attributes such as descriptions and photos
- Bachelor’s degree in English, Journalism, Communications, Marketing, or related field
- 3-5 years professional copywriting experience in consumer goods and/or marketing
- Experience with a Digital Asset Management Tool and/or Content Management System
- Proficient in Microsoft Word and Excel
- Excellent written command of the English language and grammar
- Ability to grasp and understand website tonality
- Working knowledge of search engine optimization and keyword research/writing
- Well organized with extreme attention to detail
- Ability to work in a fast-paced, high-performance environment with tight deadlines
- Proven ability to work both independently and collaboratively in a team environment
- Possess a professional and positive attitude
- A solid knowledge of digital marketing, ecommerce, retail, and/or omnichannel experiences is essential for this role.
- Skilled in Adobe CC — Photoshop, InDesign, Illustrator, Dreamweaver (a plus)
- Working knowledge of HTML or CSS
- Working knowledge of email service provider, CMS tool, and/or analytics programs
- Experience with social media copywriting and best practices
- Additional 1-2 years of experience in a marketing support role
- Proficiency on a Mac platform