Digital Media & Marketing (PIO)
Town of Gilbert
- Arizona
- $70,923-106,384 per year
- Permanent
- Full-time
- Manage marketing and communications strategy, social media and content various departments and initiatives.
- Manage media relations by building relationships with media partners and reporters and preparing and distributing news releases.
- Plan, design, produce, and implement communications plans that may include news releases, social media, videos, and other marketing programs, campaigns and activities.
- Conduct interviews with members of the news media and public.
- Coordinate external campaigns to tell stories using tools like social media, the website, and the Open Data Portal.
- Help maintain and update website content.
- May serve as a representative to a variety of community and business meetings, attend Council Meetings and participate in various community group boards and programs on behalf of the Town.
- Advise personnel on effective communications and social media techniques and/or public information methods and procedures.
- Proactively provide accurate, timely public safety information to the public and news media on critical incidents.
- Monitor social media channels, mainstream media publications, and other online content as appropriate for information relevant to Gilbert and any issues of public concern that deal with public safety.
- Regularly participate in two-way dialogue with the community.
- Improve transparency and develop confidence in the Town by publicly sharing the Town's mission, activities, initiatives, and personnel.
- On-call after hours response for major incidents and participation in the Emergency Operations Center (EOC) activations to coordinate media and public information releases and on-camera interviews as needed.
- This assignment requires the ability to coordinate mass media engagements including pitching stories, creating talking points and quotes, and attendance to media events.
- Other duties as assigned.
- Bachelor's degree in Marketing, Communications, or Journalism.
- 5+ years experience in marketing and branding; and 3-5 years experience in media relations.
- Any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work.
- Has a valid Arizona driver's license.
- Marketing and communications expert who has experience developing and implementing organization-wide communications, marketing, and branding efforts;
- Strong project management, ability to see projects and programs from inception through completion;
- Expert in social media;
- Basic skills in graphic design and graphic design tools like Canva;
- Leading internal and external communications programs;
- Strong interpersonal and writing skills, ability to speak in public and make presentations