Social Advertising Manager
Gannett
- Plano, TX
- Permanent
- Full-time
- The Social Ads Manager is responsible for taking on new campaigns and effectively launching the campaigns within departmental SLA’s.
- Proactively contact project stakeholders and keep them informed throughout the campaign build process.
- Actively work to resolve campaign deadlocks such as creative approval delays, tracking code issues, provisioning issues, etc.
- Review provided campaign parameters and make adjustments/recommendations to ensure the program’s success.
- Work within multiple systems and vendors to launch campaigns.
- QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended.
- Own the campaign launch process end-to-end.
- The Social Ads Manager is responsible for regularly reviewing and tuning all campaigns within their book of clients.
- Perform monthly, deep-dive analysis of every campaign including documenting findings and communicating relevant insights to campaign stakeholders.
- Make targeting, bidding, and creative changes as needed to ensure campaign success.
- Actively manage campaigns based on the KPIs that are most important to the client and other project stakeholders.
- Keep the campaign information up to date within the project management systems.
- Ensure spend data is regularly updated within the platform.
- Attend client calls on an ad-hoc basis serving as the subject matter expert to the project stakeholders.
- The Social Ads Manager is tasked with providing exceptional customer service to internal and external project stakeholders.
- Provide prompt and professional communication about accounts.
- Scope problems and provide clear dates of completion for tasks.
- Proactively communicate campaign problems and successes to stakeholders.
- Closely monitor and improve stakeholder relationships.
- Organize support resources when needed to resolve campaign problems.
- Manage daily workflows to ensure all tasks are completed within department SLA’s
- The Social Ads Manager is tasked with being the subject matter expert on all their campaigns.
- Develop comprehensive analysis of currently running campaigns.
- Highlights – what is performing well with the campaign?
- Lowlights – what areas of the campaign need improvement?
- Insights – what strategic recommendations and context can be given about the account?
- Leverage additional analytic tools when needed.
- Understand and implement analytic technologies such as tracking pixels, UTM strings, and conversion monitoring systems both proprietary and 3rd party.
- Go beyond basic campaign metrics to analyze campaigns within the overall context of the client’s marketing program.
- Be able to recommend budget increases and additional marketing tactics strategically and quantifiably within LocaliQ’s portfolio of media products.
- Produce ad-hoc reporting and client presentations.
- Maximize budget utilization for all accounts with an average utilization rate of at least 90%.
- Launch campaigns within 7-10 business days.
- Regularly monitor campaigns at 7-, 15-, and 21-day intervals.
- Performing deep dive campaign analysis every 30days within a campaigns cycle.
- Document this analysis within project management systems.
- Communicate insights to project stakeholders.
- Prevent any credits owned to clients due to campaign errors.
- Respond to email inquiries within 4 business hours and setting expectations for resolution of the issue.
- Produce end-cycle reports within 2 days of cycle completion.
- Provide highlights, lowlights, and insights for all campaigns.
- Delivery reports to DMC/ME’s.
- Follow daily workflow procedures.
- Check the Sales Force ticketing queue, Corp Portal performance reports, and write statuses.
- Identify necessary tasks for the day such as campaign launches, campaign updates, needed email responses.
#LI-LL!L1#LI-Hybrid