Brand Marketing Manager
Nexo
- София
- Permanent
- Full-time
- Ensure successful execution and optimization of key brand awareness metrics, playing a pivotal role in elevating the Nexo brand through strategic decisions regarding brand identity and market positioning.
- Lead the implementation of brand strategy across all marketing collateral, ensuring a cohesive and powerful brand presence across different media platforms.
- Elevate the Nexo brand in culture through relevant initiatives such as content partnerships, influencer programs, and brand activations, directly contributing to the brand's cultural relevance and consumer engagement.
- Assist in the development and briefing of internal teams (i.e., Product, Demand Generation, Direct, Content, etc.), facilitating a seamless integration of brand strategy with company-wide marketing efforts.
- Manage and automate brand marketing reports, providing insightful analytics that guide strategic decisions and optimize brand performance.
- Actively participate in planning and execution, including go-to-market strategies and managing the brand marketing budget, ensuring that financial and strategic resources are allocated efficiently.
- 3+ years of relevant experience in Marketing, with a proven track record in Brand Building & Strategy and a supportive role in making strategic brand decisions.
- Strong communication skills, including fluent spoken and written English, and the ability to craft compelling narratives across different channels.
- A master storyteller with experience in quantifying brand marketing impact & brand awareness and a deep understanding of digital marketing for global and local markets.
- Demonstrated ability to anticipate consumer trends and communicate actionable insights with the team, driving forward-looking strategies.
- Good knowledge of the crypto market, with a keen ability to adapt and innovate within this dynamic field.
- Committed to personal growth, with a mindset geared towards continuous self-improvement, efficiency, and adaptability in brand marketing strategies.
- Actively supports talent attraction, playing a key role in enhancing Nexo's employer branding and attracting top talent to the organization, fostering a culture of excellence and innovation.
- Experience working in tech and internet-related sectors
- Experience in the cryptocurrency space, banking and/or FinTech
- Passion for innovation and disruption of the Crypto FinTech space
- Attractive remuneration package
- Performance-based bonuses
- Learning Hub
- Hybrid way of work
- Inspiring atmosphere and innovative projects
- Future career development in a global company leading the innovative blockchain space
- Tailor-made personal benefits package - you want it, you get it
- Wellness program, including additional health insurance, Multisport card, sports activities, standing desks & protective glasses, and many more
- Free assorted healthy snacks and fresh fruits in the office
- Free parking with a designated space, free electric bikes & public transport
- Epic regular team buildings and parties