Responsibilities/Deliverables :Driving Sales :- Responsible for top-line revenue goals within the established investment budget to achieve P&L goals.- Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs.- Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy.- Manage optimal inventory and right assortment for the category at any given time- Develop and implement a comprehensive category strategy aligned with the company's overall business objectives. This involves understanding market trends, customer needs, and competitive landscape to identify growth opportunities and define strategic initiatives- Assortment Planning : Determine the range of products to be offered within the category along with collaborating with suppliers and internal stakeholders to select and negotiate the best assortment mix Monitoring Brand performance : - Negotiate budgets, set goals, monitor and report on performance- Secure Margins in line with overall guidance with negotiations with the brands- Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan.- Meet the plan for recognition and awareness of accountable brands- Report performance against key metrics in approved formatsImprove customer experience and retention : - Develop processes and procedures to drive customer retention- Analyse user experience across channels and touch points through web analytics and determine potential improvements. (ref:updazz.com)