Company Description Funfull is a member-funded app that connects activity-seeking families and individuals with local active entertainment businesses. With a single affordable monthly fee, members gain access to dozens of local activities, helping to elevate families and build stronger community involvement. Partnership with Funfull offers various benefits, including recurring income streams, increased revenues, increased event sales, and reduced marketing costs. Role Description This is a full-time on-site role for a Marketing Automation Specialist at Funfull in Ahmedabad. The Marketing Automation Specialist will be responsible for managing marketing analytics, implementing marketing automation strategies, generating leads, and analyzing web analytics. The specialist will also work on various marketing initiatives. Key Responsibilities: Design, implement, and manage automated email marketing campaigns to nurture leads, onboard new customers, and re-engage existing customers. Develop and execute text message automations to deliver targeted messages, promotions, and updates to customers via SMS. Create and optimize push notification automations to engage users, promote new products or features, and drive app engagement. Collaborate with cross-functional teams to develop comprehensive marketing automation strategies that align with business goals and objectives. Utilize marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) to build workflows, triggers, and personalized content experiences. Segment customer data effectively to deliver relevant and timely messages to different audience segments. Monitor and analyze the performance of automated marketing campaigns, including open rates, click-through rates, conversion rates, and other key metrics. Identify opportunities for optimization and A/B testing to improve campaign effectiveness and drive higher engagement and conversion rates. Stay updated on emerging trends, best practices, and new technologies in marketing automation to ensure our strategies remain innovative and effective. Provide regular reporting and insights on campaign performance, trends, and opportunities for improvement. Collaborate with the marketing team to develop creative assets, messaging, and content for automated campaigns. Maintain a high level of communication and collaboration with internal stakeholders to ensure alignment and consistency across marketing efforts. Benefits: Competitive salary and benefits package. Opportunities for professional growth and development. Dynamic and collaborative work environment. Work-life balance initiatives. Health and wellness programs.