Manager, HQ Sales Strategy - Ore Ida
Kraft Heinz
- Chicago, IL
- Permanent
- Full-time
- Develop robust business proposals that combine brand story with customer’s strategic interests.
- Conduct account specific market research with category marketing to set key windows, pricing strategy and TDP (total distribution points) expectations.
- Supervise distribution build, pricing, and promotional compliance to guardrails across existing and new categories to maintain balance across channels and enhance revenue potential.
- Lead trade marketing and shopper marketing budget to ensure spend discipline across categories and work with field teams to implement approved infusions to deliver financial goals.
- Collaborate closely with revenue management and customer sales teams to proactively deliver more efficient promotional spend without risk to buyer relationships and competitive edge.
- Deliver sales forecasting efficiency with demand, supply, and sales by leading monthly demand forecasting routines to identify key volume drivers and communicating material needs.
- Contribute thought leadership by identifying whitespace across different channels through closure of core product gaps, innovation, and profitable promotion plans incremental to plan.
- Manage product supply shortage through efficient communication with supply chain and customer sales teams to minimize revenue loss and maintain customer prioritization.
- Analyze competitive landscape periodically to help the team maintain an efficient go to market strategy and react dynamically to competitive threats.
- Develop comprehensive understanding of commercialization process and track progress of new item commercialization against pre-specified launch dates to hit customer resets.
- Own communication routines with sales teams (often involving 50+ participants) to gather market intelligence and highlight BU priorities and changes to brand strategies and tactics.
- Develop sound relationships with all cross-functional partners to guarantee efficient execution and revenue realization.
- Bachelor's Degree
- 3+ years of professional experience with an understanding of FMCG industry; Prior experience in category management or sales preferred
- Excellent analytical and problem-solving capability with experience using data; Syndicate/panel data familiarity a plus
- Outstanding verbal, written and interpersonal communications skills
- Excellent organizational and project management skills
- Advanced Excel knowledge and experience working with databases
- Experience presenting to and working with customers