PPC Marketing Manager
One Park Financial
- Polanco, Cantabria Ciudad de México
- Permanente
- Tiempo completo
- Manage budgets in all digital marketing campaigns to acquire new leads across the family of One Park Financial products.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more.
- Track, report and analyze website analytics of the pay-per-click (PPC) initiatives and other campaigns.
- Run best-in-class optimization and revitalization strategies inclusive of bidding, copy, and landing page implementation (CRO) for all marketing campaigns.
- Perform ongoing paid keyword discovery, expansion and optimization.
- Research and analyze competitor advertising approaches to market and propose counterstrategies.
- Own (daily, weekly, monthly, and quarterly) reporting and monitoring channel metrics, goals, and other KPIs to achieve ROI targets.
- Monitor web analytics dashboards and key reporting tools, identifying key areas of importance.
- Bilingual – Spanish and English.
- At least 2+ years of proven SEM experience with success managing monthly six-figure PPC campaigns budgets across advertising platforms: Google, Yahoo, Bing, Facebook, LinkedIn, Taboola, Outbrain, etc.
- Well-versed in performance marketing, conversion rate optimization, and online customer acquisition.
- A Passion for Marketing. You stay up to date on the industry, bidding platforms and changes as they roll out.
- A strong grasp of search and metrics driven (full-funnel performance) marketing.
- Strong analytical ability with attention to detail and the ability to multi-task in a dynamic atmosphere.
- The ability to synthesize complex ideas into actionable recommendations for executives.
- Experience with reporting tools (e.g, Google Data Studio, PowerBi, Tableau).
- Extremely knowledgeable with website analytics, tracking, and attribution tools (e.g, Google Analytics, Bizible, Tag Manager, Omniture, WebTrends).
- A deeply in-grained culture of CRO (not just A/B testing).
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with the Salesforce suite of tools (e.g., SFDC CRM, Pardot, etc).
- Competitive Salary
- Vacations 12 days
- Vacation bonus per law
- Social security
- Christmas bonus 15 days - aguinaldo
- Bono despensa