Senior Content Marketing Manager
Mixpanel
- San Francisco, CA
- Permanent
- Full-time
Denver
New York
Chicago
New York
Portland
Austin, Dallas, Houston
SeattleAbout the RoleMixpanel's marketing team is responsible for creating messaging, content, and programs that drive awareness with our target audience, influence purchase decisions, and help users achieve maximum value from our products. We are looking for an experienced and creative Senior Content Marketing Manager. This person be responsible for leading our content strategy, creation, and distribution, focusing on both high-level strategic planning and hands-on writing. You will play a key role in articulating complex analytics concepts through creative storytelling and targeted copy that engages and converts our diverse audience segments.This person will play a pivotal role in defining Mixpanel's marketing strategy and aligning stakeholders across the company to delivering on that content strategy. This person should be an expert on bringing the voice of the customer into the room, they should be a strong thought partner for the marketing team and be an exceptional storyteller. This person should think about the bigger picture of how content can drive awareness and conversion. This person will report to the Head of Product Marketing, Content, and Growth.Responsibilities
- Develop and execute a content marketing strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
- Lead the editorial calendar and content production schedule to ensure timely publication and maximize reach.
- Craft compelling, SEO-optimized copy for a variety of formats, including blog posts, white papers, case studies, email marketing campaigns, and more.
- Collaborate closely with product marketing, demand generation, field marketing, and brand teams to create a unified and distinctive voice across all content.
- Analyze content performance metrics and use these insights to steer future content strategies, continuously optimizing our approach.
- Translate a technical analytics product into a narrative and personalize content and messaging for different customer segments, enhancing user engagement and satisfaction.
- Mentor a copywriter, fostering a culture of creativity and continuous improvement.
- Bachelor's degree in Marketing, English, Journalism, or a related field.
- Minimum of 5 years of experience in content marketing or copywriting within a tech or software company. Ideally B2B.
- Strong understanding of SEO, content categorization and structure, content development, distribution, and measurement.
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business.
- Experienced in leading cross-functional projects and collaborating with multiple teams.
- Demonstrated ability to manage editorial schedules and deadlines within corporate and ongoing campaigns.
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
- Be Open: When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
- Customer Focus: Our customers' success is our success
- Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
- Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One Team: We can't win without each other