Senior Analyst, Paid Social
Publicis Collective
- New York City, NY
- $79,500 per year
- Permanent
- Full-time
- Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers
- Demonstrate diligence, attention to detail, and adherence to agency best practices
- Maintain and organize campaign-specific materials
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Assist in the development of client-facing campaign performance reports
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Traffic campaigns into technology platforms
- Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
- Generate and manage monthly bill/pay and spend reporting
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
- Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
- 2+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Meta, Snapchat, etc.)
- Digital media operations experience preferred
- Strong analytical thinking and mathematical skills and an ability to manage data
- Experience with Meta, Snapchat, Reddit and TikTok Ads platform
- Experience with PPC and digital display advertising and traditional media elements
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong organizational and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel