Media Methodologist
Kantar
- New York City, NY
- $170,500 per year
- Permanent
- Full-time
- Develop and implement next-gen media measurement frameworks and methodologies to evaluate the effectiveness of marketing campaigns
- Collaborate with a cross-functional team to ensure research methodologies align with solution and project objectives o Develop and maintain project timelines in coordination with a cross-functional team
- Present research findings and insights to clients and internal stakeholders in a clear and compelling manner
- Stay up to date with industry developments and emerging media platforms to drive innovation and stay ahead of the competition Capabilities you will bring to the role:
- Ability to work independently and as a part of a team
- Experience with quantitative research methods
- Strong attention to detail and ability to work with complex data
- Excellent analytics and critical thinking skills
- Proven experience in research design data collection and analysis
- Deep understanding of the media landscape and media effectiveness measurement
- 15+ years working in the advertising ecosystem, digital media agencies, with a focus on media effectiveness measurement
- Deep familiarity with research methodologies and protocols
- Ability to communicate complex topics effectively
- Data driven, performance media experience is required
- SAS familiarity
- An entrepreneurial spirit, desire to "change the game", a self-starter, and thinks outside of the box
- Works effectively in a fast-paced, energetic team environment