Digital Brand Copywriter
Groupe Dynamite
- Mont-Royal, QC
- Permanent
- Full-time
- Write all copy related to the Brands’ loyalty and personalization programs, including email, SMS, website and app;
- Complete technical briefs for all copy, including site links, fine print, and segmentation directives;
- Assist the Brand Copywriters with editorial email, web and SMS copy;
- Consistently apply writing standards reflective of the brands’ voice and SEO best- practices;
- Coordinate with the internal Translation department to secure French translation;
- Ensure alignment with the editorial calendar, applying updates to the copy of impacted channels in a timely manner;
- Participate in editorial and content approval meetings led by the marketing team;
- Develop effective relationships and partnerships with the marketing, product, creative, ecommerce and CRM teams, gaining feedback and approvals on digital content in a timely manner to meet publishing deadlines;
- Leverage email, SMS and web data to optimize open, click-through and conversion rates, and delivery of other business goals;
- Perform ongoing competitive, pop culture and linguistic trend research.
- Bachelor’s degree in Journalism, Communications, Marketing or related field;
- 2+ years of related work experience;
- Retail and/or fashion experience an asset;
- Excellent written and verbal communication in English; intermediate understanding of written and verbal communication in French an asset
- Strong understanding of content optimization and best practices;
- Excellent knowledge of Microsoft Office and Google Suite;Excellent organizational skills and detail oriented
- Thrive in the face of change with a strong sense of urgency;
- Build partnerships and prioritize collaboration;
- Present information in an effective and concise manner;
- Be proactive and exceed expected results.