Manager, Audience & Marketplace Insights
Netflix
- Los Angeles, CA New York City, NY
- Permanent
- Full-time
- Support the Advertising Sales team with research and analytics, including but not limited to audience data, site metrics, normative data, and insights into Netflix ad-supported viewers.
- Work closely with Data Science & Engineering teams to develop the tools needed for self-service access to data.
- Work closely with colleagues in Ads Measurement, Ads Marketing, Consumer Insights, and other teams to create hypotheses and conduct analyses that provide insight into viewer behavior.
- Collaborate with leadership to create the guardrails and frameworks that will help best position Netflix's 1st party audience insights in the B2B advertising marketplace.
- Educate colleagues in the UCAN market and in regions around the globe about the audience, available insights/intelligence, and the guardrails put in place to protect the business.
- Leverage proprietary and syndicated tools to create and present analyses for partners (both internal and external) that speak to the consumption patterns of the Netflix audience in comparison to competitors.
- Mine, collect and retain available information about trends in the advertising and media industries, external reports and articles that reference the Netflix content and ads business; work with leadership and partner teams (Comms, Finance & Strategy) to develop a POV on when Netflix should utilize these materials to better tell a B2B marketing story.
- Contribute to the development of the research components of presentations for our go-to-market marketplace positioning, positioning vs. competitors, and any other ad hoc requests from the sales and marketing team.
- Manage and develop a team who will execute timely requests for custom media targets and audiences based on media briefs and RFPs.
- With colleagues including the Sr. Manager and Director, work closely with Ads Marketing and sales leaders to develop a roadmap for narratives that demonstrate the value of the Netflix audience.
- 7+ years media research experience at Streaming, TV, or digital media company.
- Experience managing individual contributors.
- Strong understanding of methodology, data, and systems from syndicated research providers (e.g. comScore, Kantar, Nielsen), as well as direct digital technology and analytics.
- Must have a comprehensive understanding of (or willingness to learn) the advertising and media business.
- A builder: able to thrive in a startup environment with ambiguity, and structure a global function and team for the future
- Ability to build a good rapport with both internal and external clients; Collaborates effectively and embraces differing perspectives and experiences to make better decisions
- Demonstrated ability to generate strategic insights from rigorous analysis.
- Must have excellent writing and presentation-building skills.