Bilingual Senior Communications Specialist (1 of 2)
Bixal
- USA
- Permanent
- Full-time
- Create and manage outreach strategies in collaboration with a broader outreach team
- Conduct stakeholder engagement efforts to understand diverse user needs
- Distill data and learnings from stakeholder engagement to be used for strategic decisions and practical implementation
- Conduct outreach campaigns targeting the public, agency partners, media and internal stakeholders
- Develop content (includes creation, editing and publishing relevant content based on stated objectives) to support outreach strategies tailored to identified audiences
- Leverage analytics tools and platforms to measure the effectiveness of campaigns and use the metrics to recommend improvements
- Develop and execute social media strategies as part of overall outreach efforts
- Must have 5+ years of experience in strategic communications or similar field
- Must be fully bilingual in Spanish and English with native proficiency in both languages in speaking, reading and writing.
- Demonstrated understanding of the make-up and needs of Spanish-speakers/Hispanics in the United States, including common cultural values and information consumption patterns.
- Excellent stakeholder communication skills - ability to communicate effectively with a wide range of audiences
- Excellent organizational skills - ability to manage multiple content calendars
- Strong writing and editing skills
- Knowledge of best practices for social media engagement
- Demonstrated experience with digital content creation writing principles and organization for readability and assistive technology
- Experience in public relations, media and marketing
- Experience with gathering and distilling SEO data
- Creative-thinker and problem-solver interested in participating in brainstorming sessions and improving best practices.
- Bachelor's degree in marketing or communications or similar field