Online Brand Manager (non-food FMCG company)

• Achieving brand sell-out targets though shopper-centric e-commerce strategies;
• Ensuring the success of the online shopper path-to-purchase /consumer journey;
• Creating and producing retailer-focused content for search, precision advertising and e-POS, as required with e-trade (e-com POS = banners, festivals, brand-zone, landing-pages, online diagnostic tools etc.);
• Supporting the uploading content onto DAM and PIM services;
• Work with brand and e-commerce teams to understand consumer needs and develop relevant content;
• Working with e-trade to ensure gold standard execution on retailer site (search, visibility, quality of content, reviews etc);
• Providing feedback and along with commercial and brand team approving the creative for e-retailers;
• Discovering and utilizing the online shopper insights;

• Leading e-assortment strategy (special launches, hero products, BOMS etc);
• Developing and sharing and building on action plan based on feedback from shopper insight;

• Data tagging for consumer performance on brand web sites;
• Analysis the e-com content efficiency and online shopper behavior on e-com websites;
• Deep analysis of different KPIs: ROI of brand e-com activations, promo, e-com share of business, etc.
• Working in cross functional team.

• 3+ years of experience in Brand Marketing
• Projects in Digital and E commerce will be an advantages
• Clear understanding of promo materials production process and stages;
• Able to analyze both quantitative and qualitative data, providing actions to drive customer retention and conversion;
• Good understanding consumer journey in e-com and e-commerce UX;
• Knowledge of digital content tools;
• Successful cases of implementing content strategy;
• Experience in project management, organizing production with exact deadlines;
• Data driven and results oriented approach;
• Upper Intermediate English.

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