Manager - Digital Marketing (5-10 yrs) Bhubaneshwar (Online/Digital Marketing)
Kalinga Global Services
Bhubaneswar, Odisha
Permanent
Full-time
14 days ago
Roles and Responsibilities- Create and execute comprehensive digital marketing strategies aligned with business goals.- Oversee the planning and execution of campaigns across various digital channels such as SEO, SEM, social media, email, and content marketing.- Develop engaging and high-quality content for various digital platforms.- Manage content creation, publication, and distribution across different channels to ensure consistency and alignment with brand guidelines.- Drive social media strategy, content creation, and community engagement.- Monitor social media trends, analyze performance metrics, and implement improvements.- Optimize website content for search engines to improve organic visibility and rankings.- Conduct keyword research, on-page optimization, and implement SEO best practices.- Plan, execute, and optimize paid advertising campaigns (PPC) to drive targeted traffic.- Monitor ad performance, analyze data, and adjust strategies to maximize ROI.- Utilize analytics tools to track and report on digital marketing performance. - Provide regular reports and insights to key stakeholders, and use data to make informed decisions.- Work closely with cross-functional teams including sales, design, and product teams to ensure alignment of marketing strategies with overall business objectives.- Collaborate with external partners and agencies when necessary.- Develop and execute comprehensive lead generation strategies aligned with business goals.- Utilize various digital marketing channels, including but not limited to SEO, SEM, social media, email marketing, content marketing, and paid advertising, to generate high-quality leads.Desired candidate profile :- Strong understanding of various digital marketing channels and tools.- In-depth knowledge of SEO, SEM, social media, content marketing, and email marketing best practices.- Experience with marketing automation tools and CRM systems.- Analytical mindset with the ability to interpret data and make informed decisions.- Excellent communication and interpersonal skills. (ref:updazz.com)