YouTube Channel Manager
Pokémon
- Seattle, WA
- $102,000 per year
- Permanent
- Full-time
- Job Title: YouTube Channel Manager
- Job Summary: The YouTube Channel Manager will work closely with the Director, Digital Consumer Engagement ( DiCE ) and global Marketing leads to own t he strategic planning, optimization, and overall management of Pokémon's portfolio of YouTube channels for The Pokémon Company International ( TPCi ) in the Americas and Oceania . The ideal candidate will have a passion for digital content, a deep understanding of the YouTube platform , and a proven track record of growing and managing successful YouTube channels. This role w ill also be responsible for managing cross-functional collaboration across Product Marketing, Public Relations, Premier Events, Media Licensing, and more in their unified efforts to support larger organizational, promotional, and brand objectives for TPCi .
- FLSA Classification (US Only): Exempt
- People Manager: No
- Oversee the day-to-day channel management for all of Pokemon's brand, regional, and product channels in the Americas and Oceania.
- Develop and execute comprehensive content and channel strategies that align with brand goals and the target audience for each channel in efforts to grow subscriber bases and increase viewership
- Monitor analytics and viewer feedback to inform internal stakeholders, understand audience preferences, and make data-driven decisions
- Collaborate with TPCi's Media Production, Social Media, Live Streaming and other Marketing teams to develop engaging, YouTube-first videos and streams
- Manage strong relationships with our channel management, localization, moderation, content creation, and video optimization vendors and agencies while acting as their main point of contact for all things YouTube
- Consistently seek out and evaluate helpful new partners and tools to assist in channel growth and optimization plans
- Collaborate with partners in the video production process, ensuring that content is on-brand, visually appealing, and optimized for YouTube
- Conduct keyword research and stay updated on YouTube algorithm changes to optimize video titles, descriptions, tags, and thumbnails for maximum visibility
- Implement best practices for SEO to improve channel discoverability and search rankings
- Foster Pokémon's community on YouTube through listening and engagement
- Collaborate with various owned & earned channel Marketing teams to cross-promote content and drive traffic to Pokémon's YouTube channels
- Stay informed about industry trends, YouTube features and products, and competitor channels to identify opportunities for innovation and improvement while educating stakeholders
- Actively work with the entirety of the US-based Digital Consumer Engagement team and UK-based Social Media Team to create synergy between all consumer-facing digital platforms and channels (I.e., Social, Email, Streaming, Community, etc.)
- Four (4) to six (6) years of proven experience managing and growing YouTube channels
- Expert-level knowledge of YouTube as a platform, with a portfolio showcasing successful campaigns and results
- In-depth knowledge of YouTube algorithms, SEO best practices, and the latest trends in online video content
- Understanding the "always on" nature of social media and community management with a willingness to work off-hours as needed to ensure best practice, channel security, brand safety and timeliness of messaging
- Strong project management skills with the ability to meet tight deadlines and work collaboratively in a fast-paced environment
- Highly organized and able to manage several projects and marketing beats concurrently
- Excellent communication and interpersonal skills
- Proficiency in video editing software and an understanding of the video production process
- Understanding and empathy towards gamers, anime fans, TCG players and geek culture in general to create authentic social experiences and content
- Strong familiarity of the Pokémon brand and it's recent products
- Familiarity with analytics tools, such as YouTube Analytics and Google Trends
- Experience working within strict brand and/or legal guidelines is a plus
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a "team first" mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
- An employee first culture
- Company events that celebrate the spirit of Pokémon
- Competitive cash-based compensation programs
- Base salary range: For this role, new hires generally start between $102,000 - $120,650. The full range is $102,000 - $152,000. This range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and professional experience uniquely.
- 100% employer-paid healthcare premiums for you
- Generous paid family leave
- Employer-paid life insurance
- Employer-paid long and short-term income protection insurance
- US Employees: 401k Employer Matching
- UK/IRE Employees: Pension Employer Contributions
- Fitness reimbursement
- Commuter benefit
- LinkedIn learning
- Comprehensive relocation package
- Hybrid work environment