Marketing Coordinator
Southeastern Engineering, Inc.
- Marietta, GA
- Permanent
- Full-time
- Develop and execute social media strategies, including social listening, audience growth, content calendar, and campaign performance for LinkedIn, Instagram, Facebook, and others as needed.
- Stay up to date with latest social media practices and technologies.
- Create and manage daily content and activity, creating posts, blogs, tweets, pins, photos, video and graphics that optimize engagement.
- Social listening
- Monitor social conversations and comments on all platforms and respond, as appropriate.
- Engage with the community thru social listening and proactive outreach.
- Uncover emerging trends.
- Monitor industry peer’s online activity.
- Grow Southeastern Engineering, Inc.’s presence - Measure success of social media campaigns and daily activity.
- Monitor Search Engine Optimization (SEO) and user engagement and suggest content optimization.
- Provide progress reports and make recommendations for improvements where necessary.
- Collaborate with departments on a regular basis to create and/or develop content related to company marketing and events, culture, advocacy, projects, communication plans, etc., filtering requests for information with appropriate lead time.
- Develop company archival libraries, specifically company photos of events, staff, projects, etc.
- Company “photographer.” Attend all company events and document for content creation and internal use.
- Manage Southeastern Engineering, Inc. website using WordPress.
- Manage job postings on LinkedIn, optimize reach to find qualified applicants.
- Produce quarterly company Newsletter.
- Support requests for:
- Survey Monkey
- Bulk DocuSign
- PowerPoint presentations
- Interactive PDF Document creation and updates
- Template creation/document styling in WORD, Outlook, InDesign (manuals, job descriptions, etc.)
- Organization chart updates
- Assist Marketing, when needed, to proofread proposal.
- Creativity (ability to create original content).
- Experience writing, editing and crafting content for the social media space.
- 3+ years’ experience or equivalent exposure.
- Experience in planning, managing and executing social media initiatives.
- Experience with social media platforms, including but not limited to LinkedIn, Instagram, Facebook, and others as needed.
- Experience utilizing social media management tools such as Hootsuite, Visible Technologies, and Crimson Hexagon.
- Knowledge of Digital Marketing current best practices and understanding of Digital production processes.
- BA with focus on Communication: Advertising/Marketing/Journalism/English preferred.