Marketing Assistant Manager, Lay's brand communication, E4E Platform; 市场助理经理，乐事品牌沟通，E4E平台

PepsiCo

  • 上海市
  • 长期
  • 全职
  • 30天前
Job Description:Responsibilities
  • Deliver Business:
Develop E4E platform development strategy
Track business momentum and identify issues and opportunities * Consumer education:Lead brand build agenda to deliver consumer proposition
Breakthrough consumer education with precision at scale and effiencienc
Qualifications
  • Independent project leadership to bring cross-functional teams together to deliver OTIF
  • Strong creativity to unlock new ways of doing LTO & brand communication
  • Literacy in both spoken & written Chinese is a must;
  • Basic knowledge of Marketing innovation/ Campaign development / Consumer Insights / Market research
  • 6+ years of proven experience in marketing, preferably with FMCG
  • Working experience on marketing innovation is an important plus
  • Passionate on brand marketing and innovation
  • Strong data analysis skill, logical thinking with a clear mind
  • Very committed and accountable with high sense of responsibility to follow things through regardless of challenges
  • Great collaboration and communication skills
  • Creative, open minded and digital savvy
Differentiating Competencies Required:
  • Strategic thinking and business sensitivity. Capability to track and analyze business to identify issues and opportunities

PepsiCo