Marketing Manager - Conrad Indianapolis
Hilton
- Indianapolis, IN
- Permanent
- Full-time
As a Marketing Manager, you would be responsible for proposing and implementing marketing strategies to promote revenue growth and generation in the hotel's continuing effort to deliver outstanding guest service and financial profitability. Specifically, you would be responsible for performing the following tasks to the highest standards:Supports the Director of Marketing (DOM) in all Marketing Planning & Execution strategies for the hotel. Assists in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the Director of Marketing; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenue, and market share targets.The position may also act as a liaison between the hotel and regional marketing support, outside agencies and contracted vendors/service providers. Requires extensive and regular interaction with hotel’s Director of Marketing & eCommerce.Keys to Success: * Builds a close alignment with on-property, regional, and brand marketing teams.
- Successfully executes the tactical elements of the annual marketing plan.
- Strong project management skills, with the ability to prioritize multiple projects at once.
- Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.
- Highly adaptable to seasonality and conflicting priorities.
- Branding & Positioning: Supports in the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards.
- Plan & Budget: Supports in the development of strategic marketing plans under the leadership of the Director of Marketing. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
- Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan.
- Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and ECG.
- eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM. Tracks and analyzes success of marketing campaigns and works with the Director of Marketing & eCommerce to adjust marketing strategies/budgets where needed based on performance metrics.
- Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
- Website Content: Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.
- Collateral Development & Upkeep: Reviewing and approving all on-property/in-room collateral, sales collateral, sales tools, and sales offer ensuring alignment with brand standards and brand and hotel-level positioning.
- Third Party Site Management: Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites.
- Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed.
- Reporting: Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.
- Prepares marketing activity reports on regular cadence and on an as needed basis.
- Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
- Participates where appropriate in related trade/business related functions, events, conferences and workshops.
- Ability to perform critical analysis and to manage extensive amounts of information
- Excellent written skills sufficient to produce internal/external sales and marketing communication
- Excellent presentation skills
- Ability to effectively deal with department heads, executive committee members, team members and corporate staff.
- Ability to manage projects effectively – ability to manage multiple projects, meet and work effectively under time and resource constraints
- Copywriting
- Software/Program Skills/Knowledge:
- Microsoft Office (Word, Power Point, Excel & Outlook)
- Social Sites and other applications
- CMS
- Digital analytics
- Hospitality - We're passionate about delivering exceptional guest experiences.
- Integrity - We do the right thing, all the time.
- Leadership - We're leaders in our industry and in our communities.
- Teamwork - We're team players in everything we do.
- Ownership - We're the owners of our actions and decisions.
- Now - We operate with a sense of urgency and discipline
- Quality
- Productivity
- Dependability
- Customer Focus
- Adaptability
- Access to your pay when you need it through DailyPay
- Medical Insurance Coverage – for you and your family
- Mental Health Resources
- Best-in-Class Paid Time Off (PTO)
- Go Hilton travel discount program
- Supportive parental leave
- Matching 401(k)
- Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
- Team Member Resource Groups
- Recognition and rewards programs