Marketing Operations Specialist
enVista
- USA
- Permanent
- Full-time
- Execute timely and effective lead follow-up strategies to nurture and convert prospects into customers
- Utilize CRM software to maintain accurate and up-to-date records of leads, contacts, and interactions
- Develop and implement targeted marketing campaigns to engage leads and move them through the sales funnel
- Analyze data from CRM and marketing campaigns to identify trends, opportunities, and areas for improvement
- Generate reports on lead activity, campaign performance, and ROI to inform marketing strategies and decision-making
- Collaborate with sales teams to ensure seamless handoff of leads and alignment on lead qualification criteria
- Continuously optimize lead follow-up processes and workflows to enhance efficiency and effectiveness. Leverage HubSpot to develop email drip campaigns to help improve conversion rates
- Stay abreast of industry trends and best practices in lead management and CRM utilization
- Communicate regularly with cross-functional teams to provide updates on lead status and campaign outcomes
- Bachelor’s Degree in Marketing, Journalism, Communications, or related field
- 3-5 years of marketing automation, CRM or demand generation experience
- Firm understanding of integrated marketing
- Exceptional writing, proof writing, and verbal communication skills
- Proficiency with Microsoft CRM, Word, PowerPoint, and Excel preferred
- Experience with email automation programs, especially HubSpot beneficial
- B2B marketing experience preferred
Bachelors
Bachelors