Бренд-менеджер Lay's, Москва Ленинградский пр

• Drive and contribute to "Lays" brand development vision, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business results
• Develop and execute marketing communication/activation programs to drive shopper engagement and maximize conversion
• Lead development of the commercial strategy for the new product / packaging /digital/ in-store support / including pricing strategy,
• Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company),
• Take major role in preparation of brands' Annual Operating Plan (comprehensive, timely), build and contribute to full year activation calendar,
• Support SBM and contribute to Strategic Plan
• Demand planning & control for assigned sublines/projects
• A&M planning & control, incl. working/non-working split
• Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms

• Recent 3 years + of marketing experience preferably in brand development
• University Degree in marketing
• Have proven examples of leadership & influence skills
• Have strong time management capabilities and communication skills
• Be a creative thinker
• Upper-Intermediate and higher in English

PepsiCo