Social Media Manager
ONEHOPE
- Napa, CA
- $85,000-95,000 per year
- Permanent
- Full-time
- Develop and implement a comprehensive social media strategy across various platforms, overseeing platform management, audience engagement, campaigns, and promotions.
- Planning & Scheduling: Manage the social media calendar and daily posting and moderation of all social networks, including (but not limited to) Instagram, Facebook, YouTube, TikTok, Pinterest, and LinkedIn.
- Creative thinker who can brainstorm innovative ideas and concepts to support brand initiatives with focus on editorial storytelling, influencers, and consumer engagement.
- Excellent team player: Partner with creative and field teams to manage, connect, and collaborate with influencers, content creators and brand partners. Work with cross-functional teams to align on product stories and support business needs.
- Analytics & Reporting: Review post performance and make recommendations on creative, copy, and overall strategy. Create weekly, monthly, and campaign-based reports.
- Social listening: engage, write, and post to communities with the established brand voice and in a brand-responsible tone.
- Content Creation & Production: Work alongside creative and field teams to create new and innovative content for brand and overall marketing initiatives that aligns with the brand's values and aesthetic. Need to have capabilities to create strong organic and paid content for social channels.
- Bachelor’s degree in marketing, communications, or related field.
- 6+ years of hands-on experience managing social media accounts.
- Experience in communication roles and direct selling business is a plus
- Ability to manage multiple tasks, schedules, and timelines.
- Excellent written and verbal communication skills with the ability to plan content, write, and post to communities with the established brand voice.
- Conception to completion mindset.
- Proficiency in social media management tools and analytics platforms.
- Creative thinker with a passion for storytelling and brand building.
- Ability to thrive in a fast-paced, entrepreneurial environment.
- Proficient with social in app creation and production, photography, videography, and video editing.
- Photoshop, Illustrator, InDesign, and other content creation app experience is a plus.
- While this role is primarily remote it is based in Napa, CA and the employee must be located within driving distance of and have availability to frequently work onsite at our Napa winery and estate.
- A best in class team and company culture
- A fun, but very hard-working and dedicated environment
- Health benefits from day one
- 401k with matching
- Paid vacation and holidays
- Company Happy Hours
- Family-friendly workplace
- Compensation ranges from $85,000 - $95,000 per year (depending on experience)
Resume (including months/years of employment for each position)
Cover letterWe are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Must be authorized to work in the United States on a full-time basis for any employer.