Marketing Digital Specialist
Idaho Central Credit Union
- Chubbuck, ID
- Permanent
- Full-time
- Work with Marketing Data Analyst to execute email marketing communication including maintaining the email marketing interface. Responsibilities include subscriber maintenance, design, HTML customization, and email content management.
- Have a detailed knowledge and understanding of the CAN-SPAM Act of 2003 to protect Idaho Central Credit Union and its assets.
- Design, build, and manage custom emails that adhere to the regulations defined in the CAN-SPAM Act 2003 and are effective across all devices, i.e., PCs, Tablets,
- Smartphones and other mobile devices.
- Help build and manage email marketing campaigns, including triggered and non-triggered automation programs.
- Ensure proper deliverability of email communication and maintenance of subscriber relationships/data daily.
- Continually test various email designs to optimize the user-experience as well as stay current on all digital marketing trends.
- Ensure our processes are followed for creating, approving, and sending email campaigns.
- Distribute data and present recommendations for new opportunities within membership.
- Work with department to identify opportunities for optimization of marketing campaigns and provide recommendations.
- Competitor research and evaluation.
- Represent the Credit Union at community events as needed.
- Lifting 70-80 pounds (items include money machine, coolers, tables, and other miscellaneous equipment).
- Local travel, where a company vehicle is provided.
- Adequate auto insurance for driving while conducting company business.
- Maintain a valid driver’s license.
- Perform tasks requiring manual dexterity (processing paperwork, filing, stapling, sorting, collating, typing, counting cash, etc.).
- Sit for extended periods of time.
- Lift 20-40 pounds of applicable supplies including but not limited to copy paper, cash drawers, marketing material, etc.
- Repetitive motion using wrists, hands, and fingers.
- Reach keyboards.
- Ability to operate basic office machines (calculator, computer, telephone, copy machine, fax machine, etc.).