Brand Marketing - Larson
Larson
- Maumee, OH
- Permanent
- Full-time
- Develop and implement comprehensive brand strategies that align with the company's goals and objectives.
- Conduct brand market research, consumer insights analysis, and competitive analysis to identify opportunities and inform brand strategy development.
- Strategizes with Brand Communications team in the creation and implementation of integrated marketing campaigns, including advertising, promotions, and digital marketing, to drive brand awareness and consumer engagement.
- Engage with external partners/vendors for development of key content development projects. Ensure that the creative direction given to agencies aligns with the brand message.
- Maintain brand guidelines and standards to ensure consistency and coherence across all brand touchpoints.
- Monitor and analyze brand performance metrics, market trends, and competitive landscape to evaluate the effectiveness of brand strategies and identify areas for optimization.
- Continuously identify areas for improvement and propose recommendations to optimize brand presence and consumer engagement.
- Assist Senior Director, Brand Marketing – Doors in planning, and management of the Brand Development budgets to optimize marketing investment and support forecast expectations and business goals.
- Bachelor’s Degree in Marketing, Brand Management, or Communications preferred.
- 5+ years of marketing experience, preferably in the building materials industry.
- Knowledge in developing and writing multi-channel content including social media, digital content management, and storytelling