Social Media Manager

• Develop and implement corporate social media strategy based on brand guidelines
• Collaborate with marketing and design teams, as well as executives, to develop effective social media marketing campaigns across multiple platforms
• Work closely with the CEO to ideate, create and curate content
• Analyze and monitor the company's digital marketing plan and social media strategy and identify strategic weaknesses and contribute to discussions for improvements
• Cultivate engagement with our followers and social media users and encourage greater social media participation in an effort to grow our online brand through a multi-platform campaign
• Constantly research social media trends and inform management of changes that are relevant to the company's marketing activities and brand direction
• Set, monitor, and report on KPIs associated with social media campaigns, such as targets for certain number of shares or links and measuring a campaign's performance against the KPIs
• Quickly pivot, redesign and adjust to data driven results
• Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
• Communicate and complete day-to-day program execution including, but not limited to, tracking of status, key deliverables, and major dependencies in accordance with content calendar
• Identify opportunities to influence public perception through our audience engagement and publicly speaking about the brands social media strategy
• Identify client/coach needs and gaps in our content and recommend new topics
• Ensure all-around consistency of brand (style, fonts, images and tone)

• Attend team meetings as required
• Be able to work flexible hours as needed, both in the office and on-site
• Other duties as assigned

• BS in Marketing or similar field (waived depending on years experience)
• Demonstrated work experience in various social media platforms
• Demonstrated ability with content management Systems
• Solid knowledge and application of online content strategy
• Proven ability to publish blogs and social copy via a portfolio
• Demonstrated collaborative, organizational, and operational skills with a proven ability to handle multiple tasks and projects
• Goal and deadline oriented
• Excellent verbal and written communication skills

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