Director, Digital / Marketing Hybrid
Warner Music Group
- Los Angeles, CA
- $90,000-100,000 per year
- Permanent
- Full-time
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
- Build and maintain strong relationships across the digital landscape with social and short form platforms.
- Work hand in hand with the Project Managers and the Content team to create bespoke strategies for your roster of artists.
- Establish relationships and interface directly with artists, managers and key label executives in order to develop compelling and powerful digital marketing strategies for your tailored roster of artists.
- Construct community/fan-building initiatives. Identify who the fans are or will be, develop their community online via various platforms and empower them to be a part of the artist’s story.
- Build and manage new and ongoing relationships with our external partners and affiliates.
- Work collaboratively with the Project Managers and Content teams to ideate, budget, and execute effective digital advertising campaigns for artists, creating a strong presence in the desired target market and community.
- Work closely with artists and artist management to ensure requests and expectations are handled thoughtfully and carried out effectively.
- Attend and contribute to all related company meetings in connection with assigned projects, and provide dept. head with timely feedback and follow-up regarding any action items.
- Effectively communicate all aspects of your projects on a regular basis to the entire company (whether that be written, or confidently presenting in our meetings).
- 4+ years of digital and traditional marketing experience.
- You have excellent communication skills.
- You are excited about breaking songs, artists, and creating moments.
- You live on TikTok, Reels and Shorts; you are a culture expert.
- You’re passionate about the music industry and eager to learn and grow with us.
- You are both creative and curious.
- You have strong organizational skills and are capable of managing multiple priorities.
- You have excellent communication skills, including public speaking and presentations
- You embrace change and are ready to take on new challenges as they come.
- You have a clear understanding of industry standard analytical tools, and a knowledge for data analysis.
- You understand working with creators and influencers.
- You have experience writing copy as well as creating and editing basic photo/video content.
- You are a quick learner who is excited to discover and master new platforms, apps and services
- You are an innate problem solver.
- You thrive on cross collaboration in a passionate environment.
- Experience working with Google Workspace, and industry standards for data analysis (i.e., Luminate, Billboard, Spotify for Artists, Mediabase, etc.)
- Experience creating presentations with Canva, Powerpoint and Adobe.
- Experience working with physical album production and go to market strategy.
- A passion and understanding of our cornerstone lifestyle brands; Elektra Records, Fueled by Ramen and Roadrunner Records.