Marketing and Communications Director

Archdiocese of Detroit

  • Detroit, MI
  • Permanent
  • Full-time
  • 16 days ago
Marketing & Communications Director
POSITION STATUS: Full-Time, 12-Month
REPORTS TO: President
START DATE: July 1, 2024
POSITION SUMMARY: The Director plans, produces, and oversees the execution of marketing and communication activities for Loyola High School. These activities include, but are not limited to, developing materials to deliver the organization's messages to key stakeholders including donors, alumni, parents of alumni, potential students and other supporters, as well as assisting in planning and supporting annual fundraising events, donor cultivation gatherings and special events. The specific duties and the decision-making authority related to such assignments are as established in the working relationship between the President and the Director.PRIMARY DUTIES / RESPONSIBILITIES:
  • Develop and implement a Master Marketing Plan for Loyola that will effectively market Loyola's history, mission and future to all key stakeholders resulting in higher awareness of Loyola, increasing donor revenue and full enrollment; Collaborate with the President, the Director of Advancement and the Marketing Committee to create a master plan.
  • Develop marketing plans and collateral to support existing and future fundraising activities.
  • Develop and manage the Communications Calendar to ensure timely execution.
  • Create, edit and manage content for all Loyola communication channels including electronic communications (website/social media/electronic newsletters) and printed communications (Landmark/President's Report/etc.).
  • Cultivate and manage relationships with media outlets to promote awareness of Loyola programs and activities to the general public as well as potential supporters and prospective students and families.
  • Assist in developing the messaging and collateral to support donor related activities (Annual Appeal, New Donor Welcome Packs, etc.).
  • Prepare written materials such as marketing copy, business communications and press releases.
  • Be responsible for accuracy in information and proofreading of all distributed materials.
  • Model, articulate, communicate, and implement the philosophy and mission of Loyola.
  • Foster a sense of community and pride within the school among faculty/staff, students, and parents/guardians.
  • Meet regularly with the President to assure the effective operation and collaborative culture of the school.
KNOWLEDGE/SKILLS/ABILITIES:
  • Excellent written and verbal communication skills including: writing, proofreading and ability to clearly communicate information effectively and persuasively.
  • Ability to develop timelines and meet deadlines with a strong attention to detail.
  • Excellent personal demeanor with the ability to maintain strong working relationships both internally and externally including external media contacts and vendors.
  • Excellent organizational skills including meeting coordination and publication scheduling.
  • Desktop publishing abilities including spreadsheets, PowerPoint and basic graphic design and layout.
  • High enthusiasm for the mission of Loyola High School.
EDUCATION AND EXPERIENCE:
  • Bachelor's Degree in Marketing or Communications or related field/ or 2-5 years experience in the Marketing or Communications field.
  • Proficient in social media marketing techniques.
  • Experience in developing marketing plans, materials and collateral.
  • Proficiency in Adobe Illustrator or similar digital design programs.
APPLICATION INFORMATION:
Loyola High School, a Catholic High School in the Jesuit tradition, nurtures a culture of hope and academic success for young men challenged by an urban environment and prepares them to be men of Christian love, justice, and service who act with integrity, compassion and courage.
Employment is contingent upon successful completion of a background check
The candidate should provide the following:
  • A resume or other biographical and professional information.
  • A written statement detailing why you are applying for this position and what vision and background you would bring to Loyola High School.
  • References.
  • Salary requirements.
  • Diploma or transcripts.
Submit all materials to:
Search Committee
hr@loyolahsdetroit.org

Archdiocese of Detroit