Marketing Consultant - Marketing Mix Modelling - Gdansk or Aarhus
Arla Foods
- Gdańsk, pomorskie Viby, Midtjylland
- Permanent
- Fuldtid
- Drive and support media ROI agenda in Arla Foods with the rest of the modelling team primarily via use of insourced media modelling software solution
- Build/maintain a strong stakeholder relationship (both internally in Arla Foods and externally towards key partners) to ensure modelling results are understood and learnings are widely executed.
- Conduct econometric/marketing mix modelling across markets, categories and brands and support execution of media learnings. Deliver learnings on optimal budget allocation across touchpoints, timing and weighting + to some extend input on creative quality (in regard to sales stimulation)
- Drive portfolio media budget allocation projects pr. markets. Deliver learnings on how to optimize budget allocation across brands and categories in a given market
- Co-drive global media budget allocation project - deliver learnings on optimal total media budget allocation across markets, categories and brands
- Supply input to specific media/budget plans and overall media/budgeting guidelines
- Support overall Marketing ROI agenda in Arla Foods
- Drive agenda of putting data and analyses first to gain maximal value of all media initiatives.
- Highly developed analytical skills
- Strong stakeholder relation building skills
- Great communication, presentation and project management skills
- Preferably media knowledge/experience - could be from an agency
- Strong English skills - verbally and in writing.
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this .#LI-DOJEBRef.: 91527