Senior CRM Executive - boohooMAN
Boohoo
- Manchester
- Permanent
- Full-time
- Manage the end-to-end process for the execution of campaigns on email, app push and SMS across 8 territories.
- Implementation and maintenance of automated strategy.
- Leading projects such implementing & evolving technical CRM functionalities.
- Coordinating with the Marketing and Merchandising teams to ensure all communications are on-brand, accurate, relevant, and timely.
- Develop segmentation and personalisation strategies to ensure campaigns are suitably targeted to maximise channel engagement rates and conversion.
- Creating innovative and engaging content; driving customer acquisition, retention, and reactivation. Pushing boundaries and exceeding KPIs and objectives.
- Reviewing campaign performance and reporting on results to key stakeholders with actionable insights
- Directly supporting the CRM team, ensuring all core responsibilities are successfully actioned, managed, and maintained across all CRM channels.
- Monitoring channel deliverability
- A creative, analytical, and commercially driven individual
- Experience in email marketing and campaign management tools. (Bloomreach preferably)
- Management experience.
- Highly organised and process driven.
- Experience utilising reporting dashboards (such as GA & Branch)
- Strong communicator & leader
- Demonstrable customer-centric thinking
- Actively keeps up to date, researching and reporting on new trends and industry best practice.
- Excellent command of MS Office-package
- Team player with a can-do attitude, someone who enjoys going above and beyond to support others in the team where needed.
- Is an ambassador for the brand.
- You’ll get the opportunity to take part in our various share schemes
- Core hours enable you to flex your working times around your needs on an ad hoc basis
- Benefits that support your health and wellbeing
- There’s up to 40% discount off our all of our brands
- Our social calendar? Next level
- With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work