Senior Digital Marketing Executive

Forward Role

  • Altrincham, Greater Manchester
  • £28,000-35,000 per year
  • Permanent
  • Full-time
  • 2 months ago
  • Apply easily
Are you an experienced marketer looking to take the next step in your career? Do you thrive in a fast-paced environment where you can make a significant impact?I am seeking a Senior Digital Marketing Executive with a strong focus on PPC and website management to join a brilliant team.If you're passionate about driving lead generation through innovative PPC strategies and optimising website performance for organic SEO, I want to hear from you!Key Responsibilities:PPC Strategy and Management:
  • Lead the planning, execution, and optimisation of PPC campaigns across various platforms.
  • Continuously monitor campaign performance, analyse data, and adjust strategies to maximise ROI.
  • Manage healthy PPC budgets, exploring new channels and testing creative approaches to drive lead generation.
Website Management and SEO Optimisation:
  • Collaborate with the web development team to ensure the website is optimised for lead generation and user experience.
  • Implement SEO strategies to improve organic visibility and drive quality traffic to the website.
  • Conduct regular audits and updates to enhance website performance and conversion rates.
Creative Refresh and Innovation:
  • Spearhead creative refresh initiatives for PPC ads to maintain relevance and effectiveness.
  • Stay abreast of industry trends and emerging PPC channels, exploring new opportunities for growth and expansion.
  • Contribute innovative ideas to enhance our PPC and website strategies, driving continuous improvement and innovation.
Cross-Channel Collaboration:
  • Work closely with the marketing team to align PPC and website strategies with broader marketing initiatives.
  • Collaborate on cross-channel projects to ensure a cohesive and integrated marketing approach.
  • Share insights and best practices with team members to drive overall marketing success.
Qualifications:
  • Proven experience in digital marketing with a focus on PPC and website management.
  • In-depth knowledge of PPC platforms such as Google Ads.
  • Paid Social Media Experience across Meta.
  • Strong understanding of SEO principles and best practices.
  • Analytical mindset with the ability to interpret data and optimise campaign performance.
  • Excellent communication skills and ability to collaborate effectively with cross-functional teams.
Benefits:
  • Competitive salary with growth opportunities based on performance.
  • Mentorship and guidance from experienced marketing professionals.
  • Exposure to diverse marketing channels for continuous learning and development.
  • Vibrant location in Altrincham with a fun and collaborative work environment.
  • Hybrid working (3 days a week in the office).
  • Fantastic opportunity for career progression to Marketing Executive or higher roles.
If you're ready to take on a leadership role in digital marketing and drive impactful results for a fantastic business, apply now and join this team of passionate marketers!Email me your CV and Cover letter: Molly@forwardrole.comAs an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

Forward Role