Senior Digital Marketing Executive
Forward Role
- Altrincham, Greater Manchester
- £28,000-35,000 per year
- Permanent
- Full-time
- Lead the planning, execution, and optimisation of PPC campaigns across various platforms.
- Continuously monitor campaign performance, analyse data, and adjust strategies to maximise ROI.
- Manage healthy PPC budgets, exploring new channels and testing creative approaches to drive lead generation.
- Collaborate with the web development team to ensure the website is optimised for lead generation and user experience.
- Implement SEO strategies to improve organic visibility and drive quality traffic to the website.
- Conduct regular audits and updates to enhance website performance and conversion rates.
- Spearhead creative refresh initiatives for PPC ads to maintain relevance and effectiveness.
- Stay abreast of industry trends and emerging PPC channels, exploring new opportunities for growth and expansion.
- Contribute innovative ideas to enhance our PPC and website strategies, driving continuous improvement and innovation.
- Work closely with the marketing team to align PPC and website strategies with broader marketing initiatives.
- Collaborate on cross-channel projects to ensure a cohesive and integrated marketing approach.
- Share insights and best practices with team members to drive overall marketing success.
- Proven experience in digital marketing with a focus on PPC and website management.
- In-depth knowledge of PPC platforms such as Google Ads.
- Paid Social Media Experience across Meta.
- Strong understanding of SEO principles and best practices.
- Analytical mindset with the ability to interpret data and optimise campaign performance.
- Excellent communication skills and ability to collaborate effectively with cross-functional teams.
- Competitive salary with growth opportunities based on performance.
- Mentorship and guidance from experienced marketing professionals.
- Exposure to diverse marketing channels for continuous learning and development.
- Vibrant location in Altrincham with a fun and collaborative work environment.
- Hybrid working (3 days a week in the office).
- Fantastic opportunity for career progression to Marketing Executive or higher roles.
Forward Role is operating as an employment agency.