Manager, Digital Marketing (Strategy Development)
Mattel
- El Segundo, CA
- $118,000-143,000 per year
- Permanent
- Full-time
- Build and present annual YouTube audience and multi-platform programming strategies for Mattel brand portfolio for assigned categories of business.
- Represent IMC in cross-functional marketing stakeholder meetings to obtain consensus on development of annual, multi-year plans.
- Represent Strategy team in meetings as needed with performance, insights as it relates to multi-year programming or audience strategies.
- Partner with marketing creative to inform optimal creative strategy, best practices for annual plans.
- Partner with marketing Account Management to communicate and obtain buy-in for strategies to cross-functional partners.
- Hand-off strategy to “Execution” Strategists and Publishing for execution against assigned goals.
- Perform and present independent analysis of competitor, audience, platform, and creative updates across broad OTT ecosystem.
- Build partnerships with Mattel content teams (Mattel TV, Films, etc) to ensure strategies reflect full content calendar, find opportunities to support further, and remove structural inefficiencies.
- Research platform trends (i.e. new social platform features), competitive performance across brands and user behavior (i.e. change in consumption patterns over time across certain demographics).
- Develop and lead presentations about content expectations, performance, and audience insights, surfacing key learnings to internal partners that provide recommendations for creative and brand development, ensuring Mattel remains an industry leader in Kids Entertainment
- Bi-annual alignment with legal to ensure platform strategy adheres to S&P, legal guidelines.
- BA/BS degree or equivalent years of industry experience.
- 8+ years experience in digital marketing, brand marketing, content strategy and/or digital analytics.
- Experience in the consumer internet and media industries, specifically YouTube content distribution landscape.
- Google Analytics, YouTube Analytics (including CID) and Tubular Analytics experience required.
- Deep knowledge of industry trends, platform trends and competitive positioning in the Kids and Family YouTube space.
- Existing relationships with digital content platforms and media companies.
- Current or previous YouTube certifications in audience development, content strategy, digital rights management, and monetization.
- Strong communication and interpersonal skills - ability to work closely with production, product, marketing, and brand teams.
- Demonstrates ability to effectively build partnership and influence stakeholder and decision making at all levels of a matrixed organization.
- Ability to work independently toward assigned top-line goals
- Ability to think critically about a situation and speak up to challenge the status quo
- Experience with COPPA, CARU and GDPR.
- Effective problem solving and analysis skills, and impeccable business judgment.
- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience.Don't meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.How We Work:We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.