Director, Advanced Advertising & Partnerships
Nexstar
- New York City, NY
- $150,000-160,000 per year
- Permanent
- Full-time
- Will achieve revenue and growth targets.Identify and execute strategies which result in exceeding revenue targets.
- Grow and manage agency holding company relationships with a digital focus.
- Develop and manage key client / advertiser relationships and evangelize the full suite of content and ad product offerings.
- Nurture and enhance relationships to become a more advanced resource for our clients.
- Focus on helping clients/advertisers utilize innovative data and technology solutions to deliver high value precision targeting.
- Serve as the Nexstar lead with Hold co digital leadership.
- Serve as the Nexstar SME on programmatic for National and NSO
- Generate 1:1 addressable revenue from assigned holding companies and independent agencies.
- ork cross functionally with various teams and individuals while managing development and implementation of strategies for programmatic capabilities.
- Develop relationships with DSPs to evangelize the Nexstar portfolio, capabilities, and value proposition to the marketplace.
- Act as internal liaison sharing marketplace information around trends and future needs for addressable growth.
- Participate in developing go to market strategy.
- Work with platform services teams to ensure supply path optimization and deal health / delivery.
- Work cross functionally with various teams and individuals while managing development and implementation of strategies for programmatic capabilities.
- Remain current with competitive networks and the overall marketplace.
- Understand client’s needs, prepare sales plans, proposals and (pitch) presentations.
- Identify new business; develop new relationships with key marketing/media decision makers.
- On-going responsibilities include sales presentations, pitching, prospecting, category expansion and developing opportunities to optimize client KPIs and maximize revenue.
- Grow strategic partnerships specializing in data enablement and advanced media.
- ccelerate revenue growth by extending and championing improved technologies and workflows across the org.
- Identify and capture strategic high-value opportunities
- Will collaborate closely with departments across the organization, including yield, marketing, operations, technology etc. to maximize partnership opportunities.
- Provide thought leadership with an emphasis on both actionable and future-state offerings within the digital space
- Work effectively with team members throughout the portfolio; leverage relationships across the company to align client needs with all offerings
- 10+ years’ experience in advertising, media, and relevant sales positions
- Bachelor’s degree preferred
- Holds an influential presence in advertising and digital media communities
- eep understanding of publisher monetization technologies
- Analytical, data-driven mindset with proven experience with data modeling and reporting
- Extensive experience in digital advertising sales and brings strong holding company relationships.
- Established relationships with key digital and independent agencies and client contacts within the market
- Excellent communication skills, and ability to develop and present strategic updates to internal and external stakeholders
- Strategic thinker, creative problem solver, resourceful
- Exceptional ability to develop and maintain cross-functional relationships
- Strong team orientation, interpersonal and presentation skills
- Experience working in a fast-paced, evolving environment
- The ability to work well with others and collaborate across the organization to achieve goals
- Excellent organizational skills with the ability to manage, prioritize, and balance multiple tasks
- Creative problem-solving skills and solution-oriented attitude
- Strong attention to detail