Teamhead Commercial Marketing

• Implement International Retail and Trade Marketing and Visual Merchandising strategy per defined Brand and commercial objectives, including all Retail store categories and Trade accounts.
• The work involves researching to get an understanding of what is needed and to come up with design ideas.
• Researching costs and working within a budget.
• Achieve process and budget efficiencies for Global Commercial Marketing creation and production.
• Researching lifestyle and design trends and making sure designs will appeal to the target audience.
• Managing the VM and CM team.
• Managing the 3rd parties such as agencies, graphic designers
• Execute Retail/Trade Marketing strategy as per set seasonal brand priorities and commercial targets.
• Create within the CM team window and in-store displays of goods for Retail and Trade doors.
• Develop, analyze, assess, and improve the process for delivering effective sell-through Retail strategies for PUMA Türkiye.
• Provide Retail channel with seasonal input per set GTM process (including IMT I and II).
• Align seasonal priorities for Retail channels, including purchasing and merchandising.
• Monitor seasonal business development to address tactical opportunities based on sell-through success, the sports marketing calendar, PUMA events, etc.
• Oversee the production and delivery of in-store communication tools, including third-party agency and vendor management.
• Implement and manage Retail KPIs for all geographic levels mirroring key KPIs identified by Global Commercial Marketing.
• Install a local reporting system to share best Retail Marketing practices and experiences.
• Support the Sell-In period with seasonal changeover on the showroom based on global sell-in structure.
• Support HR with visual materials.
• Support all store openings/refits/layout changeovers.
• Deliver brand and quality consistency in Trade Marketing implementation in the Region.
• Provide Trade Marketing channel with seasonal input per set GTM process (including IMT I and II).
• Oversee the production and delivery of Trade in-store communication tools, including third-party agency and vendor management.
• Work with the Sales team to ensure alignment, wherever possible, of wholesale activities.
• Install a local reporting system to share best Trade Marketing practices and experiences.
• Support CM team Sell-In period with seasonal changeover on the showroom based on global sell-in structure.

• University Degree in related fields,
• Advanced level of English knowledge,
• Proven Trade/Retail marketing experience for an international multi category brand in fast moving consumer goods industry,
• Previous management experience and team development,
• Previous budget management responsibilities,
• Proven retail training,
• Proven Illustrator and Photoshop knowledge,
• Proven marketing material knowledge,
• Creativity is a must,
• Marketing Production material and budget knowledge is a must,
• Strong leadership, organizational and decision-making skills,
• Proven interpersonal & presentation abilities to operate effectively with cross-functional teams,
• Results oriented,
• Be interested in arts and design,
• Experience of developing strong relationships, communicating across a wide variety of networks,
• Effectively defines, plans, schedules, controls tasks and projects,

Vacancies in Turkey