Marketing Automation Specialist (HubSpot)
Kixie
- Santa Monica, CA
- $50,000-65,000 per year
- Permanent
- Full-time
- Manage and maintain our marketing automation platform and CRM (HubSpot) including database cleanliness, segmentation, and data integration
- Create and execute automated marketing campaigns, including email marketing, lead nurturing, and lead scoring
- Implement tracking and tagging mechanisms to measure campaign performance and user behavior on our website and landing pages
- Work with the marketing team to develop and optimize user journeys and lead flows
- Collaborate with cross-functional teams to ensure seamless data flow, lead handoff, and integration between marketing, sales, and operations systems
- Monitor and analyze campaign performance, lead behavior, and pipeline data to identify areas for optimization and improvement
- Stay up-to-date with the latest trends and best practices in marketing automation and CRM systems
- 2+ years of experience in marketing automation or CRM management, preferably in a B2B SaaS environment
- Proficiency in marketing automation platforms such as HubSpot
- Experience with CRM systems such as HubSpot
- Strong understanding of marketing automation best practices, including lead nurturing, scoring, and segmentation
- Knowledge of HTML and CSS for email template design and customization
- Ability to analyze data and extract insights from marketing campaigns and user behavior
- Familiarity with lead generation and lead management processes
- Excellent organizational and project management skills
- Attention to detail and ability to manage multiple tasks and priorities
- Strong communication and collaboration skills