Field Marketing Specialist - Phoenix
Congo Brands
- Phoenix, AZ
- Permanent
- Full-time
- Recruit and maintain a team of 4-6 Field Marketing Ambassadors (FMAs).
- Utilize existing tactics and develop new best practices for hiring FMAs.
- Maintain the appropriate number of FMAs with sufficient availability to meet consumer collecting goals.
- Adhere to HR policies for new FMA recruits.
- Become a product, brand & sampling expert to best train FMAs to be successful in the field, according to the FMA Performance Expectations
- Conduct Alani Nu / PRIME onboard training for new hires.
- Utilize existing and develop new, fun, and creative methods to ensure FMAs have the necessary knowledge of our brand and product.
- Carry out frequent spot checks each month to monitor program effectiveness and address areas of improvement.
- Identify leaders within the sampling team to assist in program management, providing clear goals and appropriate training.
- Create and foster a positive learning environment through interactive training, personal coaching, and sharing of best practices.
- Recognize and develop achievement and skill sets of individuals and the sampling program as a whole.
- Empower FMAs to identify, develop, and execute sampling missions and other ideas to enhance the sampling experience.
- Reward successful FMAs with leadership opportunities at a field level.
- Develop plans to build Alani Nu / PRIME trail and awareness among consumers with strong market knowledge and strategic priority
- Utilize FMAs to generate new and innovative ideas for sampling missions and other market opportunities
- Collaborate with other teams to collect, assess, and schedule quality sampling missions
- Maximize the impact of market sampling by ensuring missions are unexpected, unique, and mobile
- Collaborate with Alani Student Ambassadors to create maximum impact on college campuses
- Play an active role in quarterly planning, distributor reviews, and business planning cycles
- Implement a continuous series of Quality Sampling Missions for the market
- Use, and train team members on, reporting tools
- Process FMA timesheets and manage payroll submission
- Build team schedule using knowledge of the home market
- Sample in the field for 15-20 hours per week
- Track sampling metrics and ensure goals are met
- Ensure accurate reporting and responsible use of company property
- Evaluate sampling data for strategic opportunities
- Discuss market analysis with manager and modify plans as necessary
- Share best practices and learnings with team members
- Provide end-of-month reports for leadership team
- Communicate pro-actively and respond in a timely manner
- Recruit, train & manage a team of Alani Student Ambassadors to make Alani Nu an integral and relevant part of a student's campus life
- Initiate, organize, & supervise events or sales opportunities, with the local sales team, to ensure perfect distribution and visibility in and around campus
- Activate campus relationships & integrate Alani Nu into key functional & image building opportunities with students, both on and off campus
- Review & assess local market event opportunities that are reflective of the Alani Nu brand, and deliver a clear authentic message to the consumer
- Maximize ROI be selectively identifying relevant opportunities to grow the brand, achieve business objective and engage our consumers
- 1-2 years of experience in sales and/or marketing with a beverage company (ideally in the non-alcoholic sector)
- Experience in field marketing preferred
- Two-year degree preferred
- Strong relationship building skills
- Flexibility: This is not a typical 9-5 job.
- Exemplary motivation skills and ability to cultivate team environment
- Charismatic and outgoing personality
- Existing local market knowledge strongly preferred
- Creative mind with track record of innovation and initiative in past work experience / extra-curricular activities
- Ability to cultivate a team environment
- Strong understanding of the local market’s collegiate landscape
- Travels 50-60% based on market territory
- A reliable means of transportation and a valid driver’s license that is not expired, suspended, or revoked, as demonstrated with a MVR
- Exceptional communication skills, including presenting and training abilities
- Strong planning and project management competencies
- Ability to work hours on weekends
- Must be proficient with relevant computer software and communication tools
- Regular physical activity may be required, e.g., setting up infrastructure, comfortably lift up to 75 lbs
- Competitive Salary
- Health/Vision/Dental Benefits
- 15 days of PTO + 8 paid holidays
- 6 weeks paid parental leave
- 401K plan with employer match
- Monthly cell phone stipend
- AND SO MUCH MORE!