CMI Manager
Sanofi
- Budapest
- Állandó
- Teljes munkaidő
- Location: Budapest-Hungary / Bucharest-Romania / Kijev-Ukraine / Warsaw-Poland
- Remote working: 60% home 40% office
- Job type: Permanent, full-time
- Impact on the business strategic roadmap with a consumer perspective and CEE market needs’ understanding in close cooperation with Brand Managers
- Coordination of research activities in the CEE Zone for some brands
- Coordination of some cross-brand studies for all Sanofi categories across CEE
- Analysis of data/facts/insights on assigned brands to enrich the business decision process and creative development
- Leveraging access to data/insights/trends and simplifying the digestion
- Proactively identify the sources of growth for the brands being responsible for, and propose directions for new opportunities, giving input to the business plan and monitoring deployment
- Drive the integration of insights into business strategies and Zone activities, being a sparring partner and consumer advocate when taking part in the most strategic communication creation process for the relevant brands and controlling communication testing due to the protocol
- Identify the knowledge gaps and propose market research plans
- Collaborate effectively with neighboring functions such as the Shopper Team, HCP Team, as well as with the Performance Team and the Commercial Team
- 6+ years of professional experience in market/consumer research
- Previous experience on the research agency’s side (work with consumer insights)
- Proven work experience in managing international research projects
- Work experience in OTC/ healthcare / pharma agency is a plus
- Safe navigation between different research approaches and methods
- Analytical thinking, passion to find and connect the dots
- Ability to build data-driven strategies for overall business, marketing and sale
- Ability to analyze reports / draw conclusions, and recommend actions based on them
- Creating concise and impactful decks with conclusions and recommendations
- Great presentation skills
- Passion for understanding consumer behaviors
- Desire to contribute your own ideas and take actions
- Team spirit, persuasiveness & influential skills, highly collaborative
- Bachelor's degree in sociology, psychology or economics/business
- Master's degree is a plus
- Fluency in written and spoken English
- At the same time fluency in written and spoken Hungarian/Romanian/Ukrainian
- An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
- An attractive, market-oriented salary and cafeteria benefits
- Flexible home office policy, with a possibility to work up to 60% of time from home / where you can easily schedule your office days