Manager, Online Advertising & Media Planning

VF Corporation

  • Henderson, NV 上海市
  • 长期
  • 全职
  • 1个月前
Role & Responsibilities:Job Definition (Key Purpose of the Job) :With holistic understanding of China’s digital media landscape & platforms, this role is accountable in searching and sharing best practices, introducing new capabilities & tools, build corporate media deal and agency pool, support brands’ marketing team to drive digital media efficiency to empower our brands and grow our business.Key Result Areas:Drive paid media center of excellence to elevate precision consumer engagement
  • Create robust corporate media strategy and work closely with brands on annual planning to enable business growth
  • Develop guidelines, how to win playbook/ use cases and KPI frameworks together with brands for key China media platforms
  • Champion data driven media investment and precision consumer engagement leveraging data & intelligence and consumer assets analytics
  • Work closely with brands to drive insights to action and impact/ efficiencies on media campaigns and build best in class way of working for paid media together with brands
  • Monitor, analyze campaign performance from both media efficiency and business impact angle, report KPIs and provide functional expertise on improvement opportunities
  • Introduce industry trends and best practices and be the “go to” person for paid media & planning
  • Drive share, learn & reapply across brands via regular workshops and informal sharings
Lead for corporate partnership with key media platforms
  • Act as the key contact person and form strategic partnership with key media platforms, Douyin, Red, etc.
  • Lead in annual group media agreement and look for saving opportunities across brands with regards to digital/ ecomm spending and drive for results.
  • Initiate media innovation together with media platforms. Work with cross functional teams and brands to conduct pilot campaign and build POC.
  • Build corporate media agency pool and continuously track performance to optimize agency list.
Competency Requirements :Behavioral Competencies -
  • Communication
  • Driving for results
  • Business Acumen
  • Building trust
  • Customer Focus
  • Building Partnerships
Desirable –
  • Adaptability
  • Innovation
  • Continuous Improvement
  • Continuous Learning
Functional Competencies –
  • Sound know how on China digital media landscape, key media platforms and marketing tactics
  • The ideal candidate will be a well-seasoned manager with experience of a mid level brand marketing or media planning role.
  • They will specialize in media strategy, planning, precision consumer engagement, agency management
  • They will have a high degree of commercial acumen and will bring a results and ROI focused approach to decision making.
  • They will have good relationship-building skills to support across a diverse portfolio of brands and a complicated matrix.
  • Consumer passion and a strong collaborative spirit are key traits as well as being an excellent communicator, displaying a high degree of credibility and also self-awareness.
Experience
  • Minimum Relevant Experience: 5 Years
  • Nature of Work: Digital/ Media/ Marketing
  • Experience of working as a media planning/ brand marketing expert, in agency or a corporate role
  • Will be a strong relationship-builder, capable of gaining trust & buy-in from key stakeholders.
Academic QualificationsMinimum Degree Held: BachelorLanguage Proficiency:Fluent in : English/ MandarinR-20240418-0006

VF Corporation