Marketing Manager
Omni Fiber LLC
- Toledo, OH
- Permanent
- Full-time
- Works with cross-functional partners across the company to build and execute promotional campaigns to drive traffic, new customers, and revenue growth across all sales channels.
- Implements new customer acquisition campaigns and programs across multiple channels using data to prove out campaign strategies.
- Leads the creation and execution of marketing plans and programs that support new products and services.
- Creates marketing briefs for internal or external creative development, the creation of collateral, retail merchandising, and digital/social media presence.
- Develops and keeps current the marketing calendar.
- Provides direction to the advertising/digital agencies.
- Evaluates the performance of the marketing campaigns and tactics and makes adjustments as needed.
- Manages and optimizes the campaign/tactic budgets.
- Utilizes strong analytical and research capabilities to evaluate challenges and opportunities.
- Bachelor's degree in Marketing or related discipline required, MBA or Master's degree in Marketing strongly preferred.
- 5+ years of increasing responsibility in marketing roles.
- Telecommunications industry experience is strongly preferred.
- Experience planning, implementing, and optimizing direct mail and digital campaigns (web, email, search, display, social media, etc.)
- Proficiency (intermediate level or better) in Microsoft Office (Word, Excel, PowerPoint) and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat)
- Intermediate HTML skills, preferably with experience in WordPress
- Experience creating email campaigns using Hubspot
- Experience extracting data from multiple sources, consolidating it and creating reports in Excel using pivot tables.
- Photography, video and audio production, recording, and editing a plus
- Demonstrated success managing a complex workload with multiple priorities and tight deadlines with a focus on measuring results and improving performance.
- Excellent verbal and written communication skills
- Self-starter with the ability to work independently and thrive under pressure in a fun, fast-paced, and changing environment
- Advanced problem analysis and problem resolution skills.
- Strong customer orientation.
- Paid Time Off + company holidays + floating holidays
- Generous health, dental, vision, and life insurance
- 401K match
- Internet and cell phone allowance