Digital Marketing & ECommerce Intern

The Paper Store

  • Acton, MA
  • Training
  • Full-time
  • 17 days ago
Digital Marketing & ECommerce InternThe Paper Store is committed to being the premiere destination for all of our customer’s gift-giving needs. Our mission is to share our passion for The Paper Store with each customer, during each visit, by going above and beyond their expectations for both selection and service.The Digital Marketing & ECommerce Intern is responsible for maintaining the company’s ECommerce website content, supporting site merchandising strategy, and creating email campaigns, among other tasks in support of the Marketing and ECommerce departments.The Digital Marketing & ECommerce Intern reports directly to the Digital Site Manager.COMPETENCIES:
  • Accountability: Demonstrates a sense of corporate responsibility. Takes personal ownership and responsibility for the quality and timeliness of work. Ensures that actions are consistent with words.
  • Communication: Communicates information with consistency and clarity; uses active listening to effectively understand and provide feedback. Adjusts communication style to suit the audience to promote engagement and increase understanding.
  • Creativity and Initiative: Forward-thinking, recognizes opportunities and finds new ways of doing things and implements improvements whenever possible. Encourages creativity and innovation.
  • Professionalism: Maintains a professional and positive manner even under changing or uncertain conditions. Works well with a wide range of individuals to provide support, encouragement and direction. Engages others to accomplish organizational and departmental goals. Is seen as a role model.
  • Personal Development: Displays self-awareness, a high level of energy, persistence and a positive outlook. Continuously seeks ways to improve and learns from mistakes and constructive feedback.
KEY RESPONSIBILITIES:
  • Be a TPS brand ambassador
  • Assist in the maintenance and updating of the company's e-commerce website content, promotions, and campaigns.
  • Ensure accurate product information, pricing, and a user-friendly experience.
  • Assist in creating compelling product descriptions, images, and other content to drive sales.
  • Support site merchandising strategy on the Ecommerce site to deliver a compelling consumer experience resulting in improved conversion rates, average order value, basket size, upsell and profitability.
  • Conduct keyword research and optimize website content for SEO (search engine optimization) and aid in the implementation of strategies.
  • Assist in the creation and management of digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads).
  • Support digital team in developing engaging email campaigns targeted towards end consumers, segmented by interests and preferences.
  • Prepare reports on performance indicators and provide insights for optimization.
  • Conduct research on competitors within the party supply market on various platforms.
  • Assist in the launch of new products on e-commerce platforms and online campaigns.
  • Analyze e-commerce metrics, sales data, and customer behavior.
  • Monitor campaign performance and make data-driven recommendations for optimization.
  • Conduct research on industry trends, and target audience preferences.
JOB REQUIREMENTS:
  • Be a Junior or Senior pursuing a Bachelor’s Degree in Marketing, Communications, or a related field
  • 1+ years of retail experience
  • 1+ years of ECommerce experience
  • Knowledge of Microsoft Office including word, excel, ppt, etc.
  • Ability to multitask and work in a fast-paced environment
  • Excellent communication and organizational skills
  • Ability to work 3+ days/week at the Corporate Office in Acton, MA
  • Professional presentation in attire, demeanor, and appearance
The Paper Store is an equal-opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law.

The Paper Store