Regional Marketing Manger
Hawaii Growth - Honolulu
- Honolulu, HI
- $85,000-100,000 per year
- Permanent
- Full-time
- Manage collateral design, printing and any other promotional requirements.
- Organize special events that will generate great press and PR
- Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz
- Create and curate unique lifestyle programming in coordination with the hotel operations team to be used in PR and social media activity
- Monitor Marketing and Brand Standards to ensure compliance.
- Support website blogs and manage the content strategy in conjunction with Director of Sales and Marketing.
- Develop relevant promotions and packages as a result of PR and other marketing initiatives.
- Develop and execute monthly hotel programming calendars
- Manage marketing plans i.e., advertising (offline) and co-ordinate on online marketing activity if required with Director of Sales & Marketing.
- Assist with the development of marketing budgets.
- Oversee hotel photo shoots and manage photo libraries
- Develop and implement property marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share
- Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management
- Create monthly reports to track the success of campaigns
- Create all branded presentation documents, ensuring they are in the appropriate brand format
- Identify exclusive promotions and local partnerships for guests to enhance hotel stay experience
- Support Sales and Catering teams with appropriate collateral and marketing materials.
- Attend Revenue Digital Marketing calls, PR calls and Manager Meetings to help communicate strategies, tactics and measurable results.
- Establish relevant contacts in local area businesses, music, arts, fashion and design to develop strategic marketing partnerships to enhance the brand. Facilitate joint marketing and promotional events with these partnerships
- Support third party partners as appropriate
- At least 2 years’ experience in Marketing and Communications (hospitality industry experience essential)
- Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
- Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
- Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
- Strong Creative Mind.
- Ability to deliver strong print and collateral marketing materials.
- Ability to work proficiently quickly in a high-pressure & fast paced environment.
- Exceptional with details and follow up
- Maintain a warm and friendly demeanor at all times.
- Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
- Must be able to multitask and prioritize departmental functions to meet deadlines.
- Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
- Maintain high standards of personal appearance and grooming.
- Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
- Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
- Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
- Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
- Must be able to maintain confidentiality of information.