Marketing and Event Coordinator

IMPOWER

  • Longwood, FL
  • $18.27 per hour
  • Permanent
  • Full-time
  • 21 days ago
DescriptionThe Marketing & Event Coordinator will play a key role in our marketing and development efforts, engaging in a broad range of activities that support IMPOWER's programs, fundraising, and branding. This position involves managing digital content, executing marketing campaigns, and participating in community events, all while maintaining a consistent and professional image of our organization.This position is a Full-Time hourly position with a starting pay rate of $18.27 per hour with credit given for relative education and experience above what is required for the position up to $ 20.83 per hour. Annualized $38,001.60 - $43,321.82Essential responsibilities and duties include but are not limited to:
  • Develop and execute targeted email campaigns using Constant Contact, analyze campaign performance, and optimize strategies.
  • Prepare the IMPOWER email newsletter, sending to the audience on the 7th of each month.
  • Track and report month monthly summary of email statistics, submitting by the 2nd of each month
  • Create content, schedule, manage, and grow our presence on platforms such as Facebook, Instagram, LinkedIn, and YouTube.
  • Track and report monthly on social media metrics. Reports are due by the 5th of the following month.
  • Respond to social media messages and inquiries within 2 hours during business hours. Also respond to comments in a timely fashion, as needed.
  • Regularly update and monitor our website using WordPress, ensuring content is current, accurate, and optimally SEO positioned.
  • Create effective forms using the Gravity Forms application.
  • Track and report monthly on website traffic metrics by the 3rd of the following month.
  • Actively participate on teams focused on improving the website, the UX, and the UI.
  • Analyze collected data to guide recommendations on marketing strategy, objective, and tactics, particularly as it relates to email and social media marketing.
  • Represent IMPOWER at various networking events, building relationships with stakeholders and media outlets to enhance outreach and impact.
  • Assist in building and maintaining relationships with media to increase organization exposure and public engagement.
  • Collaborate in the development and refinement of marketing and development strategies.
  • Support the planning, organization, and execution of fundraising events to ensure success and achieve fundraising goals.
  • Works effectively and collaboratively with staff, volunteers, clients and other community members providing clear goals, feedback, reasonable deadlines, and setting expectations.
  • Complete required training courses within designated time frame.
  • Abide by ethics, policies and procedures and professional standards of IMPOWER.
  • All other duties as assigned.
RequirementsRequirements
  • Associate's degree in Marketing, Communications, or related field; Bachelor's degree preferred.
  • Minimum two years of experience in a marketing role, with a proven track record in managing digital content and marketing campaigns.
  • Proficiency in Adobe Creative Suite, Canvas, WordPress, Constant Contact or similar platforms, Microsoft 365, and familiarity with Asana or similar project management tools.
  • Strong ability to analyze data, draw insights, and make data-driven decisions.
  • Excellent written and verbal communication skills, with the ability to create compelling marketing materials and presentations.
  • Exceptional organizational and time management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • Ability to work independently in a hybrid setting, requiring disciplined self-management and initiative.
  • Experience in the nonprofit sector, particularly in health-related fields, is a plus.
  • Successful background screenings through the Florida Department of Law Enforcement, State and County
  • Valid drivers license and auto insurance, and successful motor vehicle driving record background check
  • Negative result from a multi panel drug screen

IMPOWER