Managed Marketing Specialist
Do it Best Corp.
- Fort Wayne, IN
- Permanent
- Full-time
Essential
- Consult with members and SBD Managers about our Consumer Marketing program.
- Full knowledge of Do it Best marketing programs including (but not limited to) OASIS, CMC, Targit, ADpakSM, Ecommerce, Best Rewards, and the Digital Dashboard.
- Execute branding workshops at member locations prior to starting a managed marketing program.
- Create a yearly marketing budget and promotional plan with each member based on their customer and POS data.
- Execute the plan in relation to managed marketing services.
- Manage members' Google Business Listings.
- Develop a strategy for using the Best Rewards Program effectively in store as well as the customer data to enhance marketing efforts.
- Design & Create custom circulars based on planned marketing.
- Plan, order, and optimize distribution for ADpak components based on planned marketing.
- Manage retail marketing suite for members.
- Schedule Digital Dashboard campaigns based on planned marketing.
- Consult with members on website content.
- Partner with members to manage Facebook pages.
- Recommend and promote in-store events.
- Consult on local promotions and media outlets.
- Recommend promotional merchandise order of products and quantities for members to place the final order.
- Report performance of all promotions using Power Bi tool.
- Special projects as assigned by the Consumer Marketing Manager
Minimum
- Bachelor's degree in marketing, business or equivalent experience
- Consumer marketing or related experience
- Proven track record of working with independent business owners in developing marketing budgets and plans.
- Consumer-focused marketing experience with printed material, digital advertising basic website design, email, social media and loyalty programs.
- Proficient in Google (Microsoft Office) Suite
- Worked with business owners in the hardware, home center, or lumber industry to execute marketing plans.
Minimum
- Ability to consult with members, gain buy-in, and close the sale
- Good organizational and communication skills
- Ability to work creatively and well with others
- Ability to prioritize multiple tasks and take initiative to meet deadlines
- Ability to review and effectively interpret data from multiple sources
- Understanding of retail operations and retail marketing concepts
- Strong understanding of Do it Best programs and services.
- Full insurance benefits package including Medical, Dental, & Vision with a premium free plan available
- Paid time off to foster work/life balance
- Profit sharing
- Bonus Pay opportunities
- Retirement funding opportunities
- Education reimbursement
- Health club reimbursement
- Career advancement opportunities