Senior Marketing Manager| Rhode Island Convention Center & Amica Mutual Pavilion
Spectra Experiences
- Providence, RI
- $60,000-70,000 per year
- Permanent
- Full-time
- Plan and execute advertising for promoters as well as other city departments.
- Create and implement promotional opportunities with all media or third parties.
- Create and organize ad materials including print, television, radio, email blast, flyers, auxiliary printing and pre-sales.
- Arrange cash advertising buys (in conjunction with event promotors) with financial implications of up to $90K on a single event and utilize trade agreements and ticket trades for supplemental advertising.
- Develop third party and sponsorship deals to bolster advertising plans.
- Create and conduct special promotional contests; email coupons and notices, distributes posters, flyers and other materials through retail and e-commerce establishments to drive event ticket sales and other materials through retail and e-commerce establishments to drive event ticket sales.
- reate weekly advertisement for the building.
- Provide event information for RICC website including graphics and newsletters.
- Establish an insider database of patrons and promote exclusive opportunities to members of that database through email blasts, newsletters and mailings.
- Assist management in preparation of building presentations and displays.
- Correspond with promoters and departments on day to day activity before and during the event.
- Review advertising expenditures and create event advertising settlement report with appropriate back up documentation (invoices, memo bills, promotional recaps and tear sheets) for inclusion in event settlement.
- Work with team and series advertising including season renewals as well as other special event advertising and promotions.
- Design and publish all electronic signage in and outside the building through the Dektronics computer systems including the Venus 700 and the matrix.
- Design and publish print collateral for the building, including welcome brochures and ticket brochures.
- Assist with management of venue related advertising, on line promotions and other specialized media.
- Create weekly advertisement for the building.
- Provide event information for Coliseum website including graphics and newsletters.
- Establish an insider database of patrons and promote exclusive opportunities to members of that database through email blasts, newsletters and mailings.
- Assist management in preparation of building presentations and displays.
- Other duties and responsibilities as assigned.
- B.A. degree from four (4) year College in Marketing, Advertising, Public Relations, Communications or Journalism required.
- 4-6 years minimum experience in marketing, strategy and media initiatives from concept to completion.
- Technical Skills: Possess comprehensive knowledge of marketing, advertising, public relations, and digital strategy.
- Communication: Organizes and expresses ideas and information clearly, using appropriate and efficient methods of conveying the information. Must have exceptional command of the English language, oral and written. Presents information professionally with poise and confidence in front of an audience. A proven record of online engagement and listening. Demonstrated ability to perform as a pragmatic and responsive ambassador of the company.
- Relationship Building / Networking: Builds rapport with a variety of people and develops alliances to work together toward common goals.
- Negotiation Skills: Listens to all points of view and negotiates compromise.
- Integrity: Consistently demonstrates honesty, fairness, trustworthiness.
- Analytical Thinking: Breaks down problems and issues into components and analyzes the costs, benefits, opportunities and risks associated with each alternative solution.
- Initiative: Works independently to solve problems. Looks for opportunities to take on more responsibility.
- Productivity: Meets standards of productivity as defined for the level and position.
- Quality of Work: Demonstrates concern for the accuracy and quality of work, and takes steps to correct mistakes and improve the overall product.
- Status Reports: Keeps manager, and if appropriate, others informed of progress and obstacles in a proactive manner.
- Versatility: Able to take on a variety of different tasks and roles within the organization.
- Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint and MS SharePoint and MS Outlook)
- Proficiency in Adobe Creative Cloud applications
- Knowledge of website design
- Knowledge of CRM software
- Demonstrated skills in graphic design