Remote Job - Digital Content and Copy Strategist Level 2
Indotronix International Corporation
- Texas
- Permanent
- Full-time
- Translate organizational and marketing objectives into digital narratives that are clear, compelling, visually exciting, easy to use, and engaging our voice and tone and increases brand connection and engagement.
- Implement and optimize site content with the use of a WCMS and component library.
- Support strategic content, branding program, and growth marketing programs.
- Audit website for copy, brand, content, and imagery discrepancies.
- Identify and resolve marketing content, copy, and web site page issues.
- Adhere to SEO best practices and following those practices when reviewing and optimizing content for Boeing’s websites
- Write and edit online pages, content, and copy while managing project schedules and deadlines.
- Write and edit search engine optimized marketing copy.
- Improve marketing site search through keyword redirects, content enrichment, and relevancy optimization.
- Maintain web presence navigation, sitemap, and taxonomy.
- Improve and enrich marketing content to drive customer acquisition, improved lead capture and awareness.
- Support WCMS technical team with feedback and system improvements requests
- Localize content & copy (if required).
- Partner with the analytics team to outlining measurement and reporting requirements, ensure accurate tracking for web performance readouts, and then make actionable improvements through insights gathered.
Examples:
WordPress
Sitecore
DrupalPlusses:
2. Marketing cloud experience
3. SAP Commerce Cloud SmartEdit experienceEducation Qualification :
Education typically acquired through advanced education (e.g. Bachelor)Indotronix is an Equal Opportunity EmployerLet Us Do the Heavy Lifting!Upload your resume and we'll reach out when a job fits your skills.