As the Marketing Lead for a retail company specializing in Window & Door Premium Fabricators, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This position requires a creative and strategic thinker with a deep understanding of the construction and home improvement industry, particularly in the premium window and door segment.Key Responsibilities:⦁ Strategic Planning:⦁ Develop and implement comprehensive marketing strategies to promote the company's products.⦁ Conduct market research to identify trends, customer needs, and competitive landscape.⦁ Collaborate with cross-functional teams to align marketing efforts with overall business goals.Brand Management:⦁ Maintain and enhance the brand image of the company in the market.⦁ Develop and enforce brand guidelines to ensure consistent messaging across all channels.⦁ Digital Marketing:⦁ Oversee the digital marketing strategy, including website management, SEO, SEM, and social media campaigns.⦁ Utilize digital platforms to reach target audiences and drive online engagement.⦁ Monitor and analyze digital marketing metrics to optimize performance.Content Development:⦁ Create engaging and informative content for various channels, including websites, blogs, social media, and marketing collateral.⦁ Collaborate with product teams to highlight the features and benefits of the products.Campaign Management:⦁ Plan and execute marketing campaigns, including product launches, promotions, and events.⦁ Monitor campaign performance and adjust strategies to maximize effectiveness.⦁ Collaborate with sales teams to align marketing efforts with sales objectives.⦁ Customer Relationship Management (CRM):⦁ Implement CRM strategies to nurture leads and maintain strong relationships with existing customers.⦁ Utilize customer feedback and data to enhance product offerings and improve customer satisfaction.Collaboration and Leadership:⦁ Work closely with other teams to ensure alignment and synergy across departments.⦁ Provide leadership and guidance to the marketing team, fostering a collaborative and innovative work environment.